JESCO welcomed customers, contractors and municipalities to its "Pave the Way" event on June 12, 2026, at its South Plainfield facility, offering attendees a hands-on look at the latest paving equipment and technology.
The event featured live paving demonstrations, static equipment displays, hands-on machine experiences and special promotional offers on equipment from the Wirtgen Group, LeeBoy and other manufacturers. Attendees had the opportunity to see paving and milling equipment in action while learning about technologies designed to improve productivity and efficiency in today's challenging market conditions.
According to JESCO President Jon Robustelli, the event marked a return to the company's open-house format after several years.
"We haven't done an open house in quite a few years, so we said let's bring people in and highlight the various products that we're invested in and that we can bring to market," he said.
The company chose to focus on paving equipment following a difficult winter season that left many roads in need of repair.
"After a really tough winter and the beating that the roads have taken, paving is obviously top of mind," Robustelli said. "There are challenges in the paving industry right now with high fuel costs and high materials costs. It's a good time for us to highlight the technology we have among LeeBoy, Vogele, the Wirtgen Group and John Deere and show how we can help customers be more effective and more efficient."
Throughout the day, JESCO conducted live demonstrations of both LeeBoy and Wirtgen Group paving equipment, using millings to showcase machine capabilities. Customers also participated in some of the demonstrations, providing a firsthand look at equipment performance in real-world paving applications.
"We're doing live demonstrations of both the Vogele and the LeeBoy paving lines," Robustelli said. "We've had some customers come in and help us out, and we'll be doing live demos throughout the day. We also have different stations set up and all the support products we sell for the paving industry as well."
In addition to the demonstrations, attendees were introduced to a range of event-specific promotions. JESCO launched special equipment offers and manufacturer-backed incentives, including financing programs and sales promotions, designed to help contractors invest in new equipment.
"We have a lot of show specials from a product standpoint," Robustelli said. "Some of our manufacturers also are introducing low-rate financing and different sales incentives. We said, âlet's run them and launch them today as well.'"
While the promotions debuted during the event, Robustelli noted that many of the offers will remain available for several weeks, giving customers additional time to take advantage of the incentives.
For JESCO, the event was about more than equipment sales. It also served as an opportunity to strengthen relationships with customers and bring members of the paving community together.
"It was just a good way to bring people together," Robustelli said.
