JLG Rebrands Gradall Telehandlers

Wed November 05, 2008 - National Edition
Construction Equipment Guide

JLG Industries Inc., an Oshkosh Corporation company, and a manufacturer of telescopic material handlers, said that by the end of 2008, Gradall branded telehandlers will become part of an expanded JLG branded telehandler family.

“The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance. We’re maintaining all the finest qualities of the Gradall name and product, including the famous blue color, but will begin branding these models under the JLG name,” said Kirsten Skyba, JLG’s vice president of global marketing. “The same number of models will be available and the equipment will continue to be built, serviced and sold with the high level of quality inherent in all JLG products.”

JLG will continue to provide Ground Support, JLG’s aftermarket service, parts, training and technical support services, for existing Gradall branded telehandlers. Aftermarket support for Gradall branded telehandlers, as well as new, JLG branded, rear-pivot steer machines, will continue with the same service network as before as well as many additional JLG dealers throughout the country.

This rebranding initiative marks the completion of a plan that began in 2006, when JLG sold the Gradall excavator line.

For more information, visit www.jlg.com.