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John Deere Dealer Changes Name to ’4 Rivers Equipment’

New Name, Same Game...

Fri September 06, 2013 - West Edition
Construction Equipment Guide

John Deere Agriculture, Construction, and Forestry equipment dealer in eastern Colorado and Wyoming has changed its name to 4 Rivers Equipment. The reason for the name change is the addition of four construction equipment dealerships in Albuquerque, Farmington, and Hobbs, N.M., and El Paso Texas.

Keith Olson, general manager of 4 Rivers Equipment, said “We are excited about the name change; it marks a huge milestone for our company. Because of our customer loyalty and recognized dedication to our customers, we have been able to expand our company into four states and that meant we needed a new name. But the new name and look is only skin deep, we are still the same people that continually strive to be the best partner for your business and work hard for your business, that’s why we are you’re working partner.”

Combining the operations and resources of the two groups into 4 Rivers Equipment will offer customers a greater depth of resources for their business needs, according to the company. With more than 300 equipment professionals the 4 Rivers Equipment team will be ready to provide customers with better solutions.

“We are proud to offer our customers a wide selection of new and used equipment, on-hand parts availability, as well as highly trained parts and service people,” said Olson.

4 River Equipment’s heritage dates back to 1926 with a small John Deere agricultural dealership in Holly, Colo. Today 4 Rivers Equipment has 14 locations in four states. Throughout the years Colorado Equipment, Colorado Machinery and Wyoming Equipment have received many awards for customer service and excellence in the markets they cover.

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