Komatsu, TEC Sponsor NASCAR Sprint Cup Car

Fri November 12, 2010 - Southeast Edition
Construction Equipment Guide


Approximately 500 guests, customers, and friends of Komatsu America Corp. and Tractor & Equipment Company turned out for a hospitality event in Talladega, Ala.
Approximately 500 guests, customers, and friends of Komatsu America Corp. and Tractor & Equipment Company turned out for a hospitality event in Talladega, Ala.
Approximately 500 guests, customers, and friends of Komatsu America Corp. and Tractor & Equipment Company turned out for a hospitality event in Talladega, Ala. Photo provided by Justin Heiman/Getty Images.
Veteran driver Bobby Labonte piloted the number 09 Phoenix Racing Chevrolet Impala sponsored by Komatsu and Tractor & Equipment Company in the NASCAR Sprint Cup Series race. Before heading trackside, Rob Middleton (L) of Baldwin Mining Co., Foley, Ala., and Dan Stracener of Tractor & Equipment Company catch up on the latest industry news and a bit of NASCAR conversation. Enjoying the morning’s festivities (L-R) are Darrell Irwin, Vulcan Materials, Atlanta, Ga.; Donna and Steve McCondichie, Tractor & Equipment Co., Atlanta; Steve Collier, Vulcan Materials, Kennesaw, Ga.; Terry Shepherd, Tractor & Equipment Co., Kenne The food line was stacked deep for some great southern style catfish and chicken strips with all the sides thanks to Alabama’s Whiskers Catfish. The number 1 Komatsu car on display was a topic of many conversations as this was the car driven by Ryan Newman on July 2 for a top ten finish in the NASCAR Nationwide Series race at Daytona International Speedway. Bob Post (L) and Erik Wilde of Komatsu America Corp. kept the prizes flowing as they called out winning ticket numbers for a vast array of Komatsu racing shirts, souvenirs and diecast models. Another beast of a machine on display at the event was the Komatsu NHRA Funny Car. Komatsu America recently partnered with Pedregon Racing as a sponsor for two-time NHRA Funny Car world champion, Tony Pedregon.

On Oct. 31, Komatsu America Corp. representatives flocked to Talladega, Ala., to join their distributor, Tractor & Equipment Company (TEC) to witness the first ever Komatsu/Tractor & Equipment Company sponsored NASCAR Sprint Cup car run in the AMP Energy Juice 500 at Talladega Superspeedway.

James Finch, owner of Phoenix Racing, partnered with the two companies in the past in the NASCAR Nationwide Series, and tagged them again for the first time for a Sprint Cup car. Finch also owns Phoenix Construction and utilizes Komatsu equipment.

Approximately 500 customers, friends, guests and representatives of Komatsu America and TEC joined together for a hospitality event at the Champion Center on the grounds of Talladega Superspeedway prior to watching the number 09 Phoenix Racing Komatsu-TEC sponsored Chevrolet Impala driven by Bobby Labonte run in the top tier series of NASCAR racing.

Race day kicked off with an early catered lunch, prize drawings and an opportunity to check out some Komatsu machines on display as well as the Komatsu Funny Car and NASCAR Nationwide Series car.




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