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Kubota, Land Pride Announce Strategic Alliance Agreement

Tue October 02, 2007 - National Edition
Construction Equipment Guide

Kubota Tractor Corporation and Land Pride announced a strategic alliance to market Land Pride implements that are performance-matched to Kubota tractors.

Participating Kubota dealerships in the United States will offer Land Pride implements to sell with Kubota tractors — particularly 3-point implements such as Land Pride rotary cutters, grooming mowers, rotary tillers, rear blades and more — to add to Kubota loaders, backhoes and Kubota-branded implements.

“This strategic alliance of Kubota and Land Pride brings together two companies committed to quality and user-friendly equipment in the tractor and tractor-mounted implement industries,” explained Larry Nenneman, senior director of marketing, Kubota Tractor Corporation.

“Land Pride’s reputation for manufacturing quality products and outstanding service aligns with Kubota’s long-standing commitment to quality, value and innovative products. Offering the two brands at a Kubota dealership — in a ’one-stop’ location — helps make it easy for Kubota customers to make tractor and implement package-purchases and find sales, service, and parts for tractors and Kubota-matched implements,” he added.

“Land Pride’s alliance with Kubota is an excellent strategic fit for our organization. Land Pride has earned a reputation for standing behind our products, and we believe our commitment to reliable service ’after the sale’ through outstanding dealers lends itself well to expanding our sales and service through Land Pride and Kubota dealers,” said Eric Haas, vice president of sales, Land Pride.

“As always, customers who buy reliable Land Pride products can be assured that parts and service will be available when and where they need them.”

About Kubota

Kubota Tractor Corporation is the U.S. marketer of Kubota-branded tractors up to 103 PTO hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles.

For more information, call 888/458-2682 or visit

About Land Pride

Land Pride, a division of Great Plains Mfg. Inc. in Salina, Kan., has been manufacturing grounds maintenance equipment throughout North America since 1986.

Specializing in farm, ranch, landscape and turf-related tractor mounted implements, Land Pride products are manufactured in several locations in Kansas.

Land Pride is a manufacturer of tractor-mounted implements including rotary tillers, grooming mowers, seeders, rotary cutters, rear blades, box scrapers and landscape rakes.

For more information, call 785/823-3276 or visit

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