CEG photo

Alan Farash (L), LEER Group, president and COO, and Tracy Harper, LEER Group, vice president of marketing and e-commerce at the NTEA World Truck Week show in Indianapolis, Ind.

LEER Group, part of the J.B. Poindexter & Co. family, is among the nation's largest manufacturers of truck caps and accessories.

LEER is undergoing a transformation to enhance customer experience and streamline operations. Under the leadership of Alan Farash, its president and COO, the company is leveraging technology to expand its market reach while strengthening its dealer network.

LEER Group operates within the J.B. Poindexter & Co. family of businesses. The company specializes in fiberglass and aluminum truck caps, tonneau covers, bed slides and other truck accessories, serving both retail consumers and commercial fleet customers. From independent tradesmen to large-scale contractors, LEER Group provides solutions tailored to a broad customer base.

Now, the company is making a significant push into e-commerce, aiming to reach tech-savvy buyers who prefer online shopping.

"With the rise of Amazon and one-click purchasing, we recognize the growing demand for a seamless online experience," said Farash. "Our goal is to cater to DIYers and new customers who may not visit a traditional dealership.

However, this digital expansion is not at the expense of LEER's 1,700-member dealer network. Instead, the company views e-commerce as a complement to its dealers, offering tools that make it easier to do business. Dealers will benefit from real-time order capabilities, improved inventory visibility and streamlined fulfillment, reducing the need for phone calls and manual tracking.

To support this growth, LEER Group is opening a new fulfillment and distribution center later in the year. The facility will enhance delivery speed and nationwide logistics, ensuring customers receive their orders efficiently.

"It's all about improving the experience — whether it's ordering, tracking or customizing a product," said Farash.

Beyond logistics, LEER Group remains committed to product innovation. The company is focused on creating comprehensive solutions that blend functionality with lifestyle needs, catering to customers who use their trucks for both work and recreation.

With strong backing from J.B. Poindexter & Co., LEER Group is poised for long-term success.

"It's an exciting time to be in the commercial truck market," said Farash. "Technology is evolving rapidly, and we're dedicated to staying ahead by making business easier for our customers."

As LEER Group continues to grow, its customer-first approach ensures that innovation and service remain at the heart of its operations.

For more information, visit leer.com. CEG

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