Recently, the Chinese Quality Association (CAQ) announced the results for outstanding achievement in brand cultivation in 2014, and LiuGong was honored for outstanding in brand marketing initiatives in 2014.
LiuGong, as one of the leading companies in the industry, always adheres to the brand strategy and innovative marketing strategy, according to the company. By comprehensively using advertisements, public relations and marketing promotion, LiuGong has created a unique brand image to identify itself on the global stage. In March of 2014, LiuGong launched a new global brand strategy. This brand strategy, which adheres to international standards and expectations, has endowed a distinct personality to the brand. Simple and clear messages, taglines and images have helped LiuGong to expand and grow in establish and new markets. Meanwhile, with strong impetus to help the dissemination of new brand, LiuGong has carried out a series of promotion activities such as brand training for subsidiaries and dealers, gradually replacing of products’ packages and posters, developing of brand merchandising goods, etc. Like it was once described by Zeng Guang’an, Chairman of LiuGong: “A consolidated brand, key messaging and visual identity, will help us unify our voice to practice our brand and fulfill our commitment to the world.”
Organized by China Ministry of industry and information technology (MIIT), and carried out among the industry companies by CAQ, this activity was aimed to establish benchmarks in branding cultivation for Chinese Manufacturing Industry through the demonstration of creativity and achievement of outstanding companies. The result was encouraging and inspiring to LiuGong and all in the industry.
