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Mack Continues Sponsorship of Share the Road in 2013

Fri October 12, 2012 - National Edition
Construction Equipment Guide


Mack Trucks will again sponsor the American Trucking Associations’ Share the Road highway safety program in 2013. The MACK Pinnacle Axle Back sleeper model is painted the signature yellow for safety.
Mack Trucks will again sponsor the American Trucking Associations’ Share the Road highway safety program in 2013. The MACK Pinnacle Axle Back sleeper model is painted the signature yellow for safety.

Furthering its commitment to highway safety, Mack Trucks will again sponsor the Share the Road program in 2013.

The announcement was made during the American Trucking Associations (ATA) Management Conference & Exhibition in Las Vegas, Nev.

“Mack Trucks is dedicated to making America’s roadways as safe as possible, and we consider the Share the Road program to be a vital partner in that effort,” said John Walsh, Mack vice president of marketing. “The professional drivers involved in the program educate millions of Americans about safe driving practices when sharing the highway with commercial vehicles. We also want to recognize all of the fleets that support the participation of their drivers in Share the Road. The life-saving messages they deliver are critical to highway safety.”

Designed to enhance the safety of America’s roadways by teaching car drivers how to safely drive around large trucks, Share the Road uses professional truck drivers with exemplary safety records to educate people about potential blind spots, safe following distances, truck stopping distances and other important topics.

Traditionally, the drivers have spread this information through demonstrations to local media, students, community leaders and motorists across the United States As part of its program commitment, Mack provided Share the Road with a SmartWay-certified MACK Pinnacle Axle Back model equipped with a MACK mDRIVE automated manual transmission and a 13-L 505 hp Mack MP8 engine, featuring Mack ClearTech SCR technology and 1,760 lb. ft. torque.

The 70-in. high-rise sleeper also features Mack Road Stability Advantage by Bendix with Adaptive Cruise Control, which helps the driver avoid potential collisions by integrating throttle, engine brake and foundation brakes into the cruise control function.

The Pinnacle is the third truck that Mack has provided to Share the Road since it became the founding sponsor in 2001.

For more information, visit www.macktrucks.com.




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