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Manitou Group Adds Aaron Haynes and Ben Williams to Product Management Team

Mon July 29, 2019 - National Edition
Manitou Group

Aaron Haynes
Aaron Haynes
Aaron Haynes Ben Williams

Two new product managers join Manitou Group, supporting one of the broadest equipment ranges in the industry. Aaron Haynes, new global product manager of skid and track loaders, and Ben Williams, North American product marketing manager of industrial and rough terrain forklifts, strengthen the product management team, providing in-depth industry and product expertise for the Manitou, Gehl and Mustang by Manitou brands.

"Our product management team at Manitou Group is critical to ensuring that innovation stays at the forefront of product development," said Philippe Bisson, global product line manager of construction equipment, Manitou Group. "The knowledge and ambition that Aaron and Ben bring to the organization strengthens our initiatives to develop and bring to market products that truly support the needs of our customers."

Aaron Haynes

Haynes joins Manitou Group with broad experience and demonstrated success in product specialization for multi- national organizations. He spent many years at JLG Industries Inc. as a product marketing manager, and also held product management and inside sales positions with Abicor Binzel and Viavi Solutions. As a global product manager of Manitou Group, he will be responsible for aligning the Manitou, Gehl and Mustang by Manitou skid and track loader offering with worldwide market demands. He will combine the voice of the customer with the expertise of the engineering, marketing and sales teams to develop new opportunities and ensure product development is aligned with global strategies.

Ben Williams

Williams brings an extensive background in product management, marketing and analytics to Manitou Group. As product marketing manager of industrial and rough terrain forklifts, Williams will work in collaboration with the marketing, product development, engineering and sales teams to ensure that Manitou products are developed to meet the market demand in North America. He will work directly with customers to gather their insights and research new product opportunities to help grow the market. William has over a decade of experience in product management and research. In his most recent position as product manager at EnSync Energy Systems, his focus was to bring new products, processes and customer support functions to fruition. Prior experience includes positions at Samsung SDI America and IHS Markit—Emerging Energy Research.

For more information on Manitou Group, visit

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