Sell Your Equipment  /  Dealer Login  /  Create Account

MCM Rents Digs Deep for Cure

Wed October 14, 2009 - Midwest Edition
Construction Equipment Guide


While purchasing the 80-ft. (24.3 m) tall machines was nothing new, PeCoy and company had the machines painted a special pink color at the JLG factory and added custom decals to the boom with their co
While purchasing the 80-ft. (24.3 m) tall machines was nothing new, PeCoy and company had the machines painted a special pink color at the JLG factory and added custom decals to the boom with their co

When Bud PeCoy decided he wanted to raise awareness about breast cancer, he did it — literally. In fact, he not only raised awareness, he lifted it more than 80-ft. (24.3 m) in the air.

PeCoy, of Mid Country Machinery (MCM), a construction equipment dealer and rental company headquartered in Fort Dodge, Iowa, along with partners Mark Swedlund, Lucas Peed and Bob Conaway, were looking to find a way to give back to the community when they learned that the wife of one of their customers suffered from breast cancer. Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two special JLG Model 800S telescoping boom lifts to add to their rental fleet.

While purchasing the 80-ft. tall machines was nothing new, PeCoy and company had the machines painted a special pink color at the JLG factory and added custom decals to the boom with their company’s “Reach High for the Cure” slogan, and other decals promoting Susan G. Komen for the Cure, the world’s largest grassroots network of breast cancer survivors and activists. In addition to painting and decaling the booms to promote breast cancer awareness, Mid Country Machinery also signed an agreement with the Des Moines chapter of Susan G. Komen for the Cure to donate 10% of all income derived from the rental of the machines for the next 54 months, an amount that is expected to total between $25,000 and $30,000 during the life of the agreement.

Because of the current volume of construction activity to build and enlarge existing hospital facilities throughout Iowa, PeCoy plans to send the 80-ft. tall pink JLG boom lifts to those sites as often as possible. In fact, PeCoy said, “If painting our booms pink and adding decals to support the cause can increase awareness of breast cancer, we may even order more pink booms. Hopefully, this is just the beginning of our contribution.”




Today's top stories

Wildish Construction Replacing 70-Year-Old Bridge in McMinnville

E.B. 'Ed' Abel Jr. Passes Away

Tips for Selecting the Best Modern Fuel Storage Solution

Connecticut DOT to Make Repairs Following Tropical Storm Ida

USDOT to Provide $628M for I-405 Construction Project

Kubota Tractor Corporation Closes Escrow, Acquires Land in Elk Grove, California, for New Western Division Operations

Through Economic Highs, Lows, Crestview Adapts, Continues to Grow

Area Contractors Help Restore Lake Placid to Its Glory Days


 






ceg-logo ceg-logo ceg-logo ceg-logo ceg-logo