Mid Country Machinery (MCM) is expanding its footprint with the opening of a new MCM Rents location in Blair, Neb., in May. Designed as a dedicated rental and service hub, the new branch brings equipment, expertise and support closer to customers across eastern Nebraska and western Iowa.
The new location will focus on rentals, with support on used equipment and service, offering a full lineup of aerial and compact construction equipment from trusted brands including JLG, Hitachi, SkyTrak and SANY. By prioritizing rental accessibility while maintaining strong service and used equipment support, the branch is built to deliver fast, flexible solutions that keep projects moving.
Strategically positioned near MCM's Sioux City, Iowa, location, the Blair MCM Rents branch operates as part of a shared network, allowing for expanded fleet availability and seamless equipment access across locations. This shared approach strengthens coverage across Omaha, Fremont, Tekamah, Missouri Valley and surrounding communities, ensuring customers have reliable access to equipment and support without extended travel times.
Previously, contractors in the region often faced travel times of up to an hour for equipment or service. With the addition of the Blair location, MCM is significantly reducing response times and improving overall serviceability, helping customers minimize downtime and maintain productivity on the job.
"This new location allows us to be closer to our customers and respond faster when they need us most," said Phil Duane, general manager of Mid Country Machinery. "Whether it's equipment availability or service in the field, our goal is to reduce downtime and help contractors and operators stay productive. This expansion strengthens our ability to do exactly that."
The site will be staffed by a team of three to four key employees, including highly experienced, Level 3-certified technicians and a dedicated on-road service technician to provide responsive, on-site support. The Blair branch is built to deliver the same level of customer support MCM has established across its five Iowa locations, always adapting to meet the equipment needs customers bring through the door. Shop operations will be led by seasoned industry professionals with extensive service experience and a strong background working with Deutz engines.
