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Miller-Bradford & Risberg Hosts Block Party in Wis.

Wed July 22, 2009 - Midwest Edition
Construction Equipment Guide

Miller-Bradford & Risberg, the Case distributor, celebrated the 40th anniversary of the introduction of the Case skid steer with a Rockin’ Block Party at its Eau Claire facility, 2525 Alpine Road, on June 13.

A crowd of more than 100 attended the event. Representatives from Habitat for Humanity accepted a donation of $2,269, which included $1,000 each from Miller-Bradford & Risberg and Case, and all proceeds from the food sales. Habitat for Humanity also raffled off an air compressor donated from Miller-Bradford & Risberg, which raised an additional $2,123 for Habitat for Humanity.

“We had a great time hosting this celebration,” said Jim Ruckman, manager of Miller-Bradford & Risberg’s Eau Claire location. “We were quite pleased with the turnout, and we’re always happy to support the local Habitat for Humanity chapter.”

More than 60 operators who demonstrated a Case skid steer were registered to win one of four free skid steers that Case is giving away in December. Also available for a test drive were Case E Series wheel loaders, Case excavators and a Case 580SM loader backhoe. In addition, a military issue compact track loader finished in camouflage was on display, which was popular as a photo opportunity.

Case dealers are partnering with local Habitat for Humanity affiliates at Rockin’ Block Parties across the United States and Canada and are expected to generate more than $50,000 in contributions for the nonprofit organization. Habitat for Humanity is a nonprofit organization that seeks to eliminate poverty housing and homelessness from the world and has more than 2,300 active affiliates around the world.

Miller-Bradford & Risberg has been selling and servicing heavy machinery since 1944. The company has expanded to include eight branch locations throughout Wisconsin, Michigan and Illinois. Manufacturers represented by Miller-Bradford & Risberg include: Case, Kobelco, Bomag, Terex, Terex Fuchs, Sandvik, Blaw-Knox, and other brands.

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