Netarus, Maker of HoistCam, Launches Visual Data Analytics Engine at ConExpo-Con/AGG

Mon March 06, 2017 - National Edition

“Perhaps the biggest challenge facing the construction industry is the overwhelming amount of data being collected from multiple sources. While information is good, data without analysis and interpretation is useless,” said Chris Machut, chief technology officer of Netarus LLC.

At ConExpo-Con/Agg 2017, Netarus LLC announced the launch of, an analytics engine that interprets raw video and photography and produces near real-time, meaningful reports based on that data.

“What's unique about is that it connects information produced by multiple data sources such as drones or any type or brand of camera with any number of data capturing applications currently available. is a platform that unites them all,” said Machut. is featured in the Job Site vignette at the ConExpo Tech Experience, and highlights of its capabilities can be viewed at the Mission Control Center located in Silver Lot 3. Netarus was selected by an independent panel of judges to participate in Tech Experience which is highlighting emerging technologies that enhance safety, productivity, and profitability in construction.

How does work?

Cameras, such as HoistCam which provide line of sight video for crane operators, produce video or photographs. Other cameras on site might capture aerial views of the job site or monitor equipment laydown areas to protect against theft. Thousands of data sources can feed up to 20 GB of daily data to HoistCam Director. On its own, HoistCam Director enables managers to remotely view and monitor multiple job sites, multiple pieces of equipment, and to map the location of equipment. It also records and stores all this data in the cloud where resides. aggregates all the data from multiple sources, analyzes it and generates human-friendly reports that can be interpreted to make meaningful business decisions. For example, creates surface maps, point clouds, optical character recognition reports, and object detection summaries.

Who benefits from using is able to generate meaningful reports from disparate data sources in near real-time. All sub-contractors on a given job site benefit because the reports generated by improve communication and work coordination between them. General contractors and construction owners are able to make better, more informed business decisions. An example of that benefit is being able to see a single high resolution image of the job site to verify post-tensioning cable placement or verifying rebar layout prior to a concrete deck pour.

“The immediate return on investment is seen through improved productivity, failure prevention and a reduction of cost overruns and fewer accidents,” said Machut. “For example, during prototype testing, we shared historical reports gathered from a jobsite where concrete was being poured. As I was showing the reports to the virtual construction coordinator he jumped out of his chair because what he saw was so powerful. If this data analysis had been available to the contractor in real-time, as now provides, the company would have been able to prevent a $7,000 concrete slab blow-out."

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