New Champion Dealer ’Thinks Big’ in Pacific Northwest

Wed June 11, 2008 - West Edition
CEG




Central Machinery Sales Inc. recently signed on to become the Champion Motor Grader dealer for Central Washington.

The company’s two locations in Moses Lake and Pasco serve the Columbia Basin area, plus Northern and Northeastern Oregon.

Larry Frazier, Champion’s Western territory manager, was contacted by Van Powers from Pasco.

“Van had an older Champion C50 and was interested in a current model,” Frazier said. “While that deal actually didn’t go anywhere, they also had someone interested in a C86. They also wanted to talk about becoming the Champion Motor Grader dealer for the area.”

From this original contact point, Peter Harp, sales manager of Moses Lake, became instrumental in getting the whole thing started.

“We’re primarily a Case Construction Equipment and Case IH agricultural dealer,” Harp said. “We used to be a Case Company store, and then for a while this was part of the Western Power and Equipment organization. That’s when I first encountered Champion Motor Graders, and had some good experiences with them. They make a high quality product, and they spend a lot of time listening to their customers.”

A Loaded C86 for Rental Stock

Central Machinery has a C86 on order, soon to be delivered.

“We’ve ordered a high-end ’bells and whistles’ machine, because we think our customers need to see the added value — how the different options like all-wheel-drive, a front blade and ripper can help on a job site,” Harp said. “This grader also has a full cab and air conditioning — except for a few weeks in January, this is a year-round operating environment. We’ve already got a customer who’ll take it for three weeks as soon as it gets here.”

Harp indicated that word already is starting to spread.

“What we’ll have is the three or four sizes of grader that we haven’t been able to offer until now,” Harp said. “We’ve got some smaller contractors out here that are interested in this smaller type of machine, and they’re calling us because the word is out that we’re the dealer. A lot of them are doing finish grading for parking lots.

“They work in precise, tight spaces, and they have to be concerned about operating costs as well. This is a good match. To start off, this grader will be part of the rental fleet, and we hope to show it around and do some demos. We’ll put some brackets on if anyone wants to try out a laser system.”

Steve Stredwick, sales manager of Pasco, added: “This is a grader that’ll get into areas we haven’t been able to serve so far. We have a demand in landscaping, and this line of grader will match up with other machines and products that we’re involved with. I can see us renting for a while at first, showing it around, and then being able to convert the machine to a sale, and then continuing that cycle with more machines.”

Pamp Myers is the owner of Central Machinery Sales Inc., and is involved in farming and contracting in the region. He also supported the C86 stock purchase. Frazier said Myers’ instructions to the store were simple: “Buy the machine that will sell.”

Poised for Increased Success

Powers and his staff opened a new Moses Lake location just six months ago, located conveniently and visibly right on the interstate.

The region is primarily agricultural and prosperous, irrigated by the Grand Coulee Dam in the Columbia River Reclamation Area. As well as Case and Champion, Central Power carries a wide range of equipment for sales and rental, including Agco, MacDon, Great Plains, Krause, Kuhn, Bush Hog, Freeman and Schulte.

For more information on Champion Motor Graders, call 704/392-1038 or visit www.championmotorgraders.us.

For more information on Central Machinery Sales in Moses Lake, call 509/765-1257.

For more information on Central Machinery Sales in Pasco, call 509/547-8920.