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New Holland Announces True Blue Salute

The company honors the bravery, service and sacrifice of the nation's military and first responders.

Wed June 18, 2014 - National Edition
Construction Equipment Guide

In grateful recognition of the bravery, service and sacrifice of the nation’s military and first responders, New Holland has announced the True Blue Salute program. During the program period from Memorial Day, May 26, 2014, and continuing through the celebration of Independence Day on July 5, 2014, New Holland will make charitable donations to Fisher House Foundation and extend a special equipment offer to active, reserve and retired military, first responders and their immediate family members. The non-profit Fisher House Foundation provides a "home away from home" for military families to be close to a loved one during hospitalization for an illness or injury.

"New Holland is honored to show our appreciation and support of our military and their families through the True Blue Salute program and to contribute to the exceptional work being done by Fisher House Foundation. It’s our way of saying thanks to our nation’s heroes who serve and protect us," said Mark Hooper, director marketing of New Holland in North America. Since January 2012, New Holland has raised more than $1.2 million for Fisher House Foundation through True Blue Salute programs.

Donation Made for Each "Thank You"

Tweet or Post

New Holland is inviting everyone to show their appreciation to our nation’s heroes by tweeting a "thank you" at #truebluesalute or posting a "thank you" on the New Holland Facebook page. For each "thank you" tweeted or posted, New Holland will donate $1, up to $10,000, to Fisher House Foundation.

Donations to Fisher House Foundation also can be made by texting "salute" to 20222. By doing so, a one-time donation of $5.00 will be added to your mobile phone bill or deducted from your prepaid balance. Message and data rates may apply.

Equipment Customer Incentive for Military and First Responders Plus Contributions to Fisher House Foundation

During the True Blue Salute program period, New Holland will offer active and retired military personnel, veterans, firefighters, police officers and their spouses, children and parents, $704 off the purchase of select New Holland tractors and light construction equipment. Additionally, for each of these units sold, New Holland will donate $250 to Fisher House Foundation.

Equipment eligible for the True Blue Salute offer include New Holland Boomer compact tractors, Workmaster and PowerStar tractors, Rustler utility vehicles, select New Holland utility and specialty tractors, and New Holland light construction equipment sold by an authorized New Holland dealer. Details are available from New Holland dealers or at A valid, government-issued military ID card or other proof of service is required to receive the discount.

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