Nortrax Investing in Bright Future with Merrill,Wisconsin Dealership

Thu April 21, 2016 - Midwest Edition

Dale Gessell, Nortrax Vice President Midwest, Tim Murphy, Nortrax President, and Matt Hanson, Nortrax General Manager.
Dale Gessell, Nortrax Vice President Midwest, Tim Murphy, Nortrax President, and Matt Hanson, Nortrax General Manager.

On April 21st local officials, joined together with Nortrax employees and their honored guests to officially break ground on the new Nortrax John Deere Construction and Forestry dealership in Merrill, Wisconsin.

“Today, in breaking ground on new Nortrax facility in Merrill, WI , we are showing a vote of confidence in northern Wisconsin and the strength and long term opportunities of construction and forestry markets in our Midwest Region. We have many longtime customers in this region and we are excited to be building a facility that will significantly enhance our ability to do what we do best; help our customers to be productive and profitable by offering the best equipment and support in the industry,” says Tim J. Murphy, President and CEO of Nortrax.

While the company has made significant investments in existing facilities in the MW Region over the course of the past 17 years, this will be the first new construction in the region for Nortrax, a John Deere dealership which operates in 47 locations throughout the US and Canada. The new state-of-the-art facility will be 22,500 square feet with a 10 bay service center designed to easily accommodate the larger and expansive product line offered by John Deere. There will be a greatly expanded parts warehouse and a product support and technology showroom. This new facility will have easy access to the US Highway 51/139, State Highways 17, 64, and 107.

“We picked Merrill as the place to expand, as it is centrally located and easily accessible for our customers and appropriately located to our other operations in the region. In addition to our customers, the new store will provide our employees with the tools, facilities and training capabilities to perform at their best. We have an excellent team in place with many years of industry knowledge that will be of great value to our customers in this market, “said Dale Gessell, Vice President for Nortrax' Midwest Region. The new location is on schedule to open for business in early spring 2017.

In attendance for the ground breaking were local officials, Dave Johnson, City Administrator, Bill Bialecki, Mayor, along with Jim Borysenko, Project Manager at REI Engineering, Inc. of Wausau, Ryan Andresen, Senior Project Manager and Tim Pancratz, Field Manager both of Russell Construction, Robert Miller, John Deere Sr. Facilities Engineer, Great Lakes Timber Professionals Association Manager, Rose Wich, along with Communications Coordinator, Heather Zimmer and Board Members, Jeff Bean and Aaron Burmeister. Joining from Nortrax in addition to President Murphy and Gessell, were Territory Managers Ed Sabey, Tom Fox, Ryan Castellion, and Bruce Stiteley, General Manager, Matt Hanson, Inside Sales Representative, Andy McMillion, Parts Manager, Kelly Ahlers, Parts Lead, Jeremy Miicke and Service Manager, Randy Woodford.

About Nortrax:

Nortrax, Inc., a John Deere company operates John Deere construction and forestry dealerships throughout the United States and Canada. We are committed to serving those linked to the land based on our core values of integrity, quality, commitment and innovation, values that have sustained

John Deere for over 179 years. Based in Tampa, FL, the company supports the construction, forestry, commercial worksite and mining markets in Eastern Canada, as well as the Midwest, Northeast, and Southeast Regions of the United States. Nortrax specializes in the sales, service and support of John Deere construction and forestry machines through the new, used and rental channels. Additional information about Nortrax, Inc., its products, services and career opportunities can be found online at