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Oliver Stores Fill in Lineup With Sennebogen Handlers

Fri November 11, 2011 - Northeast Edition
CEG



After several years of working around a noticeable gap in their extensive line-up of forestry machines, The Oliver Stores has taken on Sennebogen green machine log handlers for forestry customers in Maine, New Hampshire and Vermont.

Constantino Lannes, president of Sennebogen LCC, confirmed that The Oliver Stores will be the company’s authorized sales and service representative throughout the three states, serving customers in forestry, scrap recycling, ports and waste facilities.

The Oliver Stores are a leading equipment distributor based in Hermon, Maine, near Bangor. Operating since 1939, The Oliver Stores represent many of the leading lines of mobile equipment OEMs and attachment manufacturers for the forestry, construction and logging industries, including Prentice, Valmet, TimberPro, Doosan, Rotobec, Norco and JCB.

According to Scott Morrison, president of The Oliver Stores, a gap had appeared in one critical area in his equipment inventory a few years ago.

“One of our manufacturers decided to discontinue its line of self-propelled log loaders and carriers,” Morrison explained. “We had a number of customers who required a machine like that. When we got to know the Sennebogen green line, we could see it was an ideal fit.”

The Oliver Stores has a long history of servicing forestry customers including loggers, sawmills, pulp mills, and pellet mills as their primary customer base. One of those customers was responsible for introducing Morrison to Sennebogen.

“We have a mill in the area that was converting its production to a new manufactured lumber product. They were very particular about what they needed their new equipment to do, and they had decided that a Sennebogen was exactly the right machine. They just needed someone local to support the machine, and we’ve been working with Sennebogen on that site ever since.”

Purpose-Built

Sennebogen manufactures purpose-built crawlers and wheeled log-handlers sized from 50,000 to 350,000 lbs. (22,679 to 158,757 kg) and are well known for providing very high lifting capacity within their weight class. Morrison noted that the Sennebogen hydraulic system is well-suited to the accessories commonly driven by forestry machines and the optional configurations offer excellent reach characteristics for any of the forestry and scrap applications.

Based on past experience with specialized log handlers, Morrison sees the Sennebogen machines as a good match for decking and loading operations in the yard or, in the woods, for loading tree-length wood to trailers.

Recently, Sennebogen also introduced a specially engineered version of its 830 M-T model, equipped with a dual axle drive designed to increase its power and durability when pulling heavy trailer loads.

Part of the Team

Morrison said his interest in Sennebogen grew after speaking to other equipment dealers and customers familiar with the machines.

“We were impressed by Sennebogen’s success in American scrap markets, and we got very positive reports from our dealer peers and their customers. We attended the grand opening of their new head office in Charlotte last March — it’s a very impressive facility that’s dominated by parts inventory and service training.”

Two of The Oliver Stores senior staff have already attended sessions at the Sennebogen Training Center, and Morrison plans to have his staff take part in additional training on an ongoing basis.

“Our whole sales team is excited with this addition to our line. They all had a chance to see the product when we demo’d an 825 M at the Northeast Forest Products Equipment Expo. One of our reps will specialize in material handler applications, to work along side our other staff and factory specialists, and we will be stocking a new machine shortly to show off its capabilities for customers in our area.”

For more information, call 704/347-4910 or visit www.sennebogen-na.com.