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Ring Power Adds Master Craft Forklifts to CRS Lineup

Fri July 23, 2010 - Southeast Edition
Construction Equipment Guide

From pallets of bricks to 20-ft. (6 m) lengths of pipe, moving materials around an off-road work site is a real challenge without the proper equipment. But a recent addition to Ring Power's Cat Rental Store (CRS) product lines, Master Craft's rough-terrain forklifts are expressly built to handle the kinds of environments in which many construction, mining, logging, utilities and sod farming customers work.

Comprised of more than 70 percent Caterpillar parts, Master Craft's C-Series rough-terrain forklifts are essentially straight mast units mounted on backhoe loaders, and run on the powertrain and axles of a Cat 416E. Ring Power CRS offers eight C-Series models for sale in two- and four-wheel drive configurations with lift capacities ranging from 5,000 to 10,000 lbs. (2,268 to 4,536 kg). The 8,000-lb. (3,629 kg), four-wheel drive Master Craft MC-08-2137 is available in the CRS rental fleet in place of the JCB 940 model formerly offered.

"Rough terrain forklifts are different from traditional industrial models because they can maneuver off-road through sand and mud," explained Bill Meadows, Master Craft general manager. "Four-wheel drive will get you out of muddy areas, just like a pickup truck."

Rough terrain forklifts maneuver more easily and are less expensive to rent than other types of machines that transport materials at off-road job sites, according to the manufacturer. Consequently, Master Craft's forklifts are used in more than 50 different industry segments, where tractive force is needed to overcome the challenging underfoot conditions created by mud, sand, debris and slope angle.

"Master Craft's forklifts complement our already diverse product offerings," stated Ring Power CRS Sales Manager Saint Currin. "Since the majority of C-Series parts are available direct from Caterpillar, our customers will be able to rely on Ring Power's signature service and support. Master Craft's partnership with Caterpillar will allow us to stand behind our machines for the long haul."

Master Craft Industrial Equipment is a family-owned, rough-terrain forklift manufacturer headquartered in Tifton, Ga., whose sales account for 11 percent of the rough-terrain forklift market. Master Craft has been a business partner with Caterpillar for more than 10 years.

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