Road Choice Truck Parts is the newest brand to enter the heavy-duty truck industry’s private label all-makes market. Offering a growing line of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints, Road Choice all-makes parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts, according to the manufacturer.

Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.

“With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” said Road Choice private brand Manager Dan Bambrick. ” Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind. We’ve designed our line of dependable high-demand parts around their needs.”

Bambrick anticipated that the addition of Road Choice will offer consumers a new alternative for all-makes parts and help them better manage the overall cost of repair and ownership of their vehicles.

“Road Choice will use established parts distribution centers for quick delivery of popular parts,” said Bambrick. “Retailers will appreciate the convenience, while customers will appreciate the quality and price.”

Drivers and fleet managers can find the growing selection of all-makes parts and a listing of authorized Road Choice Truck Parts retailers at www.roadchoice.com.

This story also appears on Truck and Trailer Guide.