The Snow & Ice Management Association (SIMA), held its 17th Annual Snow & Ice Symposium June 18 through 21 in Columbus, Ohio. The 2014 event featured two keynote speakers, bestselling author John DiJulius, who gave a talk on providing exceptional customer service, and sales expert Marc Wayshak, who presented a talk on winning sales techniques for a new economy.

The event combined 21 educational sessions with an industry trade show where more than 130 exhibitors showcased the latest in products, equipment and services including snowplows and spreaders, deicing materials, software systems, trucks, as well as compact and large equipment. Educational sessions covered topics ranging from emerging technologies, safe practices and personnel management to sales and marketing techniques.

The national event brought together snow and ice management professionals, industry suppliers, and snow and ice product consumers.

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