Star Tractor Moves Into New Facility in Fort Worth

Sat June 06, 2009 - West Edition
Lara Larson




Although many in the equipment industry are scaling back, Star Tractor Ltd. is stepping up its game with a brand new location and facility.

Star Tractor Owner Don Larson said the company made the official move into the new facility, located at 1500 N.E. Loop 820 in Fort Worth, Texas, in April.

The new location is more central in the Dallas-Fort Worth Metroplex and is a big move from the company’s original one-acre lot in Willow Park, Texas.

“The change is so dramatic,” Larson said. “Our new facility is like being on a different planet.”

From its inviting exterior to its ranch-style décor, Larson commented on how the new facility feels more like a home than a place of business, which is exactly what the family-owned company was aiming.

Star Tractor’s six-bay work space features all the expected amenities, as well as a skylight array and a well-equipped tech office, giving the five service technicians a place to work.

“With this new shop, it will be easier for us to maintain our equipment to the high standards we set for ourselves,” said Larson. With more than 26 years in the construction equipment industry, he has had the opportunity to observe many aspects of what works and what doesn’t in an equipment dealership, from the layout of offices and shops to the overall public presentation of the company.

“There’s a lot to consider when you are building your own facility to make it work like a well-oiled machine,” Larson said.

Star Tractor primarily is a used equipment dealer and rental company, with a complete fleet of dirt moving equipment featuring several specialty items such as 1000 lb. (454 kg) to 8000 lb. (3,629 kg) hydraulic breakers mounted on backhoes and excavators, soil stabilizers, asphalt recyclers, including the CMI 425, and long reach excavators.

Additionally, Star Tractor is the authorized dealer for all ALLU products and Kent hammers in Texas and Oklahoma.

Larson started the company with a single excavator and a very simple business plan — everything is for sale and we rent it until we sell it.

“Founded in 2002, Star Tractor is a family business,” Larson said. “My wife Cindy, my son Tony and I started the business. Since then, my other son Chad has joined the company, as well as a host of industry veterans in both the sales and service departments who are largely responsible for our continued success.”

For more information, visit www.startractor.com.