TrueLook Reveals How Drones Benefit Construction Jobsites

Wed March 15, 2017 - National Edition

(TrueLook photo).
(TrueLook photo).

Winston-Salem-based TrueLook, the only company that provides construction cameras combining live jobsite viewing, project time-lapsing and HD security, has a unique insight into how construction companies utilize unmanned drones to document progress on the job site.

“Developers, planners and supervisors are increasingly asking us about drone technologies,” said Ken Pittman, TrueLook marketing director. “The industry is buzzing over drones, but many managers are still uncertain about their usefulness.”

TrueLook has listed the top four reasons to use drones on a job site here:

1. HD bird's eye view: Drones provide planners and supervisors a high definition, bird's eye view of the jobsite. The look from above can reveal a lot about progress on a project.

2. Team communication: There's no denying it – aerial photography looks more impressive than anything you'll capture on the ground. Sharing aerial photography with investors, owners and other involved parties is a great way to show off your project and renew excitement.

3. Marketing: Aerial photography does a great job capturing the scope of the entire project and making a great impression. Developers and contractors alike can use drones in their marketing. For example, developers will have great project progress photos to share with prospective tenants.

4. No jobsite too big: Drones can extend the documentation of construction activities to every square foot of your jobsite. One drone can document every angle of your project, whereas live construction cameras can only offer one field-of-view.

“Construction companies often wonder what their project looks like from the sky,” said Pittman. “They may want a look at a drainage issue or need to share progress from the thirtieth floor of a high rise. Either way, drone photography and video is a great way to truly see the big picture for even the largest construction project.”

TrueLook has pioneered new construction camera technologies for more than 20 years.

For more information, visit

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