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Tyler Equipment Corp. Adds Rental Department Staff

Fri May 06, 2011 - Northeast Edition
Construction Equipment Guide

Tyler Equipment Corporation, the dealer of Volvo, Allied Hammers, Rogers Brothers trailers, Sennebogen, Craig Mfg. and Bandit in western Massachusetts and Connecticut, has announced three hires to its newly created rental department.

“The employment of these three individuals is an investment into what we think is going to be an increase in the industry,” said Bill Tyler, vice president of Tyler Equipment Corp. “This is what we felt we needed to do to increase the service to our customers.”

“The rental department is new — before the salesmen were in charge of rentals and sales,” said Brooke Tyler III, president of Tyler Equipment Corp. “Now we have full-time branch-level employees whose sole responsibility is rentals and inside sales. They are available to take calls every day and focus solely on providing the best customer support and service to customers interested in renting equipment.

“They can now provide immediate assistance and service to any prospective customer that calls when a salesmen is unavailable.

“Business has been good and we have seen a lot of growth within the company since last year. Tyler Equipment’s number one priority is that we maintain proper service to our customers,” Brooke Tyler said.

Jasper Diers

Jasper Diers is the sales representative and product support of eastern Connecticut, including the counties of Tolland, Windham and New London. He also is doing product support for northern Connecticut, including Northern Litchfield and Hartford county. Diers began working for Tyler Equipment Corp. in 2002 and worked for the company for eight years. After a brief hiatus he returned to Tyler Equipment Corp in February.

“I am happy to rejoin Tyler Equipment,” said Diers. “Working for the Tylers is great. The co-workers are good people … everyone has been here for a long time.”

Sean King

Sean King is now the rental coordinator of the East Longmeadow, Mass., location. He handles the trucking schedules and the daily rental activity. He also handles all incoming sales calls when sales representatives aren’t available.

“This position was created so account coordinators can focus on sales. It takes a lot of pressure off them,” he said.

King started working with Tyler Equipment Corp. approximately one year ago as a yard person at its East Longmeadow, Mass., location assisting the salesmen, organizing the yard, moving machines, etc. He helped Tyler Equipment Corp. with its transition from the old Prospect, Conn., location to its newer Berlin, Conn., location.

“Doing this helped me get familiar with all of the attachments and machines.”

King filled in at the rental desk in Berlin, Conn., then moved to East Longmeadow, Mass., store. But within that year, he said, “I learned so much about the equipment and dealing with customers.

“I think it was easy for me to learn everything so fast because almost my entire family has been in this trade their entire lives so I have grown up around it. I owe a lot to my father [PJ Mason, sales manager of both of Tyler Equipment Corp.’s locations and branch manager of the Berlin, Conn., store.] From the time when I was a kid until now he has always been the one to show me the ropes.

“I’m still young and learning every day, but that’s what makes me love my job so much … there is so much to learn and the fact that I love to help people, so working on the rental/sales side of things helps me a lot.

“I hope to continue to learn and grow with Tyler Equipment Corp.”

Roland Mason

Roland Mason is the rental manager of both the East Longmeadow and Berlin locations, and is the rental coordinator for the Berlin store.

This new position allows him to “put more eyes on inventory and watch closely as to what’s going on within Tyler Equipment Corp.’s rental operations,” according to the company. “He can focus solely on rentals.”

He also is putting rental processes into place, such as paperwork flow, and inventory controls.

Mason previously worked at East PBE for 15 years as rental manager, then equipment manager and finally sales manager. He started in the equipment industry in the early 1980s with his father, working in the parts department at Shawmut Equipment’s store in Manchester, Conn.

“I love working here [Tyler Equipment Corp.] The Tylers have been awesome. When you start with a new company there is always the possibility of it being just another place of employment, but there’s a whole new outlook here … it’s very exciting to be here. We have a lot of potential and I look forward to our future.”

“The objective of these changes is to improve Tyler Equipment’s response to the customer on all rental inquiries, reduce the time, cost and number of personnel required to complete the process,” Brooke Tyler said.

Tyler Equipment Corporation has been in business in southern New England since 1922. Its territory includes all of Connecticut and the four western counties of Massachusetts. Tyler provides sales, service, rentals and parts for all manufacturers it represents.

For more information, visit CEG

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