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VIDEO: Core Machinery, Formerly Known as Road Machinery, Announces New Brand Identity

Mon October 02, 2023 - West Edition #21
Core Machinery

Road Machinery LLC announced a change to its company name from Road Machinery to Core Machinery.

The name change will allow the company to present itself more clearly as a product support company for heavy equipment without abandoning a proud company history dating back to 1955.

"Exceptional service is at the core of everything we do for each and every customer, each and every day," said Nate Kendall, president and CEO of Core Machinery.

"For 68 years, we've added and adapted our capabilities to meet the needs of the regions we serve, adding field support and remanufacturing facilities to support heavy equipment in a variety of industries throughout the western United States and Mexico."

"We're proud of our history and where we've come from, and we're also excited about where we're going," said Guy Horton, sales vice president of Core Machinery. "This rebrand is an exciting time for us as we reintroduce ourselves and aim to strengthen customer connections. Our new look and feel embodies our commitment to providing and supporting equipment that is central, or 'core', to our customer's success."

Core Machinery's commitment to its customers and partners remains its highest priority. This rebranding will not affect or delay current or future orders.

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