Yale Lift Trucks of Florida & Georgia Rebrands Itself

Thu February 09, 2012 - Southeast Edition
Construction Equipment Guide

Yale Lift Trucks of Florida and Georgia, a 30-year veteran forklift dealer will be rebranded MacKinnon Equipment & Services effective April 1, 2012. The new name does not signal any change in the company’s product line coverage, policies or ownership, which remains family-owned and independent.

Company Founder and CEO A.D. “Sandy” MacKinnon purchased the Tampa dealership formerly known as Yale Gulf Atlantic in 1982 and maintained the Yale name as part of the brand after the acquisition. MacKinnon has devoted his career to promoting the Yale brand from his positions as salesperson and national sales manager of Yale Material Handling to owning the Yale forklift dealership. Over the years, the dealership added various product lines including Capacity yard spotters, Princeton piggybacks, Factory Cat sweepers and scrubbers, Taylor Dunn personnel carriers and most recently JCB Construction Equipment. With the company’s continued growth, the Yale name no longer fits the dealership, Mackinnon said.

MacKinnon believes that the dealership has a much stronger future as an equipment solutions provider as opposed to being known as a manufacturers’ representative. He pledged to continue to add product lines and services that will add value for customers.

“While my name has been absent from the marquee, I have been a part of the daily operation of the dealership for 30 years. With the new name, I promise a renewed commitment to providing the highest level of service to our valued customers,” MacKinnon said.

“I hope to keep MacKinnon Equipment and Services a family-owned business for generations to come.”

Yale Lift Trucks of Florida and Georgia and JCB of Florida and South Georgia will begin notifying its suppliers and customers of the change immediately.

For more information, visit www.yaleflorida.com/namechange.