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Yanmar Hosts North America Press Event at EVO//Center in Acworth, Ga.

Yanmar hosted a press event at EVO//Center in Acworth, Ga., showcasing its compact equipment line and discussing North American and global strategies, factory investments and future plans. The event introduced new entities like Yanmar America Finance and CE NA extended warranty programs, highlighting growth trends in the North American market. Attendees toured the facility, engaged in Q&A sessions with product managers, and participated in equipment operation competitions.

- Southeast Edition #13
CEG

Yanmar hosted North American press representatives to the Yanmar EVO//Center in Acworth, Ga., on June 10, 2025. The event was held to showcase Yanmar's full line of compact equipment and to provide an in-depth analysis of the company's North American and global strategies, as well as factory investments and future plans.

Introductions of new entities including Yanmar America Finance and Yanmar CE NA extended warranty programs were presented, as well as opportunities and growth trends for the North American marketplace.

The press was given a complete tour of the facility, walkarounds of the newest Yanmar mini-excavators, compact track loaders, wheel loaders and tracked carriers. The ability to operate machines and engage product managers one-on-one for Q & A and a dealership "rodeo style" equipment operation competition was set up to challenge the press attendees. CEG

(All photographs in this article are Copyright 2025 Construction Equipment Guide. All Rights Reserved.)

Photo: 1/10
Jim Fontana, Yanmar Academy manager, welcomes the press to the EVO//Center in Acworth, Ga. Fontana provided a tour of the facility and gave a complete overview of all functions of the center.
Photo: 1/10
Media representatives discuss machine operation and have Q & A sessions with Yanmar product managers.
Photo: 1/10
Anna Sgro, newly-appointed president of Yanmar Compact Equipment – North America, traveled to be a part of the event and provided invaluable insight on Yanmar’s strategies and ongoing investments.
Photo: 1/10
Also making the trip to the media event was Elis De Nya, Yanmar CE global director of brand and corporate social responsibility, who gave some riveting remarks about the compact equipment line and also provided the “ground rules” for the equipment competition in the demo area.
Photo: 1/10
The uniquely designed EVO//Center in Acworth, Ga., was the picturesque setting for the day’s activities for the media event.
Photo: 1/10
Zac Evans, mini-excavator and track carrier product manager, provides a comprehensive walk-around demonstration of the popular Yanmar ViO80 mini-excavator.
Photo: 1/10
Opening up the Yanmar TL100VS compact track loader, Yanmar’s largest CTL, and showing the complete accessibility of all components of the machine is Peter Ovrebo, product manager.
Photo: 1/10
YouTuber Stanley “Dirt Monkey” Genadek was all over the demo equipment gaining valuable machine information and insight to pass along to his loyal viewers.
Photo: 1/10
Frank Ganji (C) Yanmar CWL and attachments product manager fields questions from press representatives after his presentation of the Yanmar V7 wheel loader.
Photo: 1/10
During the equipment competitions, a media representative operates a Yanmar ViO35 in the mini-excavator basketball challenge.

Jim Fontana, Yanmar Academy manager, welcomes the press to the EVO//Center in Acworth, Ga. Fontana provided a tour of the facility and gave a complete overview of all functions of the center. (CEG photo)
Media representatives discuss machine operation and have Q & A sessions with Yanmar product managers. (CEG photo)
Anna Sgro, newly-appointed president of Yanmar Compact Equipment – North America, traveled to be a part of the event and provided invaluable insight on Yanmar’s strategies and ongoing investments. (CEG photo)
Also making the trip to the media event was Elis De Nya, Yanmar CE global director of brand and corporate social responsibility, who gave some riveting remarks about the compact equipment line and also provided the “ground rules” for the equipment competition in the demo area. (CEG photo)
The uniquely designed EVO//Center in Acworth, Ga., was the picturesque setting for the day’s activities for the media event. (CEG photo)
Zac Evans, mini-excavator and track carrier product manager, provides a comprehensive walk-around demonstration of the popular Yanmar ViO80 mini-excavator. (CEG photo)
Opening up the Yanmar TL100VS compact track loader, Yanmar’s largest CTL, and showing the complete accessibility of all components of the machine is Peter Ovrebo, product manager. (CEG photo)
YouTuber Stanley “Dirt Monkey” Genadek was all over the demo equipment gaining valuable machine information and insight to pass along to his loyal viewers. (CEG photo)
Frank Ganji (C) Yanmar CWL and attachments product manager fields questions from press representatives after his presentation of the Yanmar V7 wheel loader. (CEG photo)
During the equipment competitions, a media representative operates a Yanmar ViO35 in the mini-excavator basketball challenge. (CEG photo)


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