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Yoder & Frey Holds 2018 Florida Auctions; Rolls Out Slew of Auction Enhancements for Bidders From Around the Globe

Wed February 21, 2018 - Midwest Edition #4
Construction Equipment Guide

New for 2018’s Yoder & Frey Florida auctions, the company set up an auction ramp so attendees could bid from the comfort of a tent.
New for 2018’s Yoder & Frey Florida auctions, the company set up an auction ramp so attendees could bid from the comfort of a tent.
New for 2018’s Yoder & Frey Florida auctions, the company set up an auction ramp so attendees could bid from the comfort of a tent. An aerial view of Yoder & Frey's 2018 Florida auction, showing the new ramp that was introduced. An aerial view of Yoder & Frey's massive amount of engines. An aerial view of Yoder & Frey's 2018 Florida auction Another view of excavators getting ready to be auctioned off.  They went across the new ramp. An aerial view of Yoder & Frey's 2018 Florida auction An aerial view of Yoder & Frey's 2018 Florida auction with a row of excavators.  The ramp and tent is in the background. An aerial view of Yoder & Frey's 2018 Florida auction An aerial view of Yoder & Frey's 2018 Florida auction Some guys who have spent quite a bit of their lives on the auction yard (L-R) include Jeff Bullock, JB Earthmoving Equipment, Atlanta, Ga.; Jim Davis, Davis Auctions, Prospect, Conn.; and Jonnie Keys of Yoder & Frey Auctioneers.
An incredible selection of small compactors rolled across the ramp on day one.
Here’s something new for 2018’s Yoder & Frey auction: equipment is shown to bidders seated comfortable, shaded area.
Yoder & Frey’s Derek Keys (L) chats with one of his regular global customers, Peter Winder (R) of Peter Winder Metal Machines based in Station Yard, Kirkby Stephen in the UK.
Looking over a “sea of attachments” are Joe Hershberger (L) of Flight 93 LLC, based in Shreve, Ohio, and Larry Knowles of Long Island Ready Mix, Long Island, Bahamas.
Measuring the width of a skid steer loader frame about to go on the auction block are Cody Wiederholt (L) of Owens Excavating & Trenching, Hazel Green, Wisc., and Mike Flynn, Flynn’s Custom Concrete, Highland, Wisc.
Taking some attachment pics are Phil Keith (L) of Keith Truck & Equipment Sales, Roaring Spring, Pa., and Ed Swanson, Swanson Excavating based in Prescott, Mich.
Cat dealer representatives banking on some deals on parts and attachments at the Yoder & Frey sale included Art Young (L) of Thompson Machinery, Nashville, Tenn., and Mike Sisco of Yancey Bros. Co., Savannah, Ga.
Discussing the lineup of trailers at their exhibit area (L-R) are John and Linda Wallace of Wallace Trailers, Valdosta, Ga., and one of their customers, Chris Lindsey of Lindsey Contractors Inc., Adel, Ga.
Rick Barnes (in cab), owner, Barnes Excavating Inc., with his good friend, Jeff Pitcher, owner, Northern Snow & Dirt Inc., both from Plattsburgh, N.Y., take a look at this Cat CS423E vibratory smooth drum roller to bid on. Both are longtime CEG subscribers and are attending all four auctions looking for whatever deals they can find.
Day three of Yoder & Frey’s Kissimmee auction featured a large selection of well-maintained excavators for sale.
(L-R): After meeting years ago at a Florida Yoder & Frey auction, Leonard Wells, owner, Custom Paving, Baraboo, Wisc.; Dave Stanley, owner, Stanley Paving, Chester, Va.; and Jim Wells, owner, Arrow Asphalt, Melville, Ill., meet once again at a Wacker Neuson RD27 tandem roller.
Future heavy equipment operator Kadin Taylor, and his father, Shannon Taylor, owner of Taylor Earth Products, Bryson City, N.C., said they already bought some attachments and were also looking at maybe adding an excavator, like this Hyundai HX235LCR, if the price is right.
Yoder & Frey Auctioneer Ron Kreis calls out another winning bid.
A highlight of the Yoder & Frey auction was a large selection of late model Caterpillar articulated trucks
Yoder & Frey’s Jonnie Keys (L) and Peter Clark, president of sales.
Rick Sowers (L) of Sowers Construction in Mt. Airy, N.C., gets his copy of Construction Equipment Guide’s Florida Action special issue from Patrick Kiel of CEG.
Via’s Truck & Tractor Repair’s Donald Hylton (L) and Mike West were pleased to have picked up some equipment at the Yoder & Frey auction.
At the vendor display area in the KAB//Seating booth (L-R) are Kevin Loughlin, United Group Incorporated; and Bud Prenatt and Kevin Mulder, both of Commercial Vehicle Group.
A significant collection of crushing and screening equipment, much of which was brought in from Ireland, was a strong contribution to the Yoder & Frey sale.
In addition to all of the activity at the ramp, multiple auctioneers were simultaneously running equipment through the sale at various other spots across the sale site.
Christopher Groves of M.S. Trucking, Lockbourne, Ohio, was pleased to have placed the winning bid on the Cat 305E CR mini-excavator, which will supplement his fleet back north.
This item is selling now. Why someone would buy a person holding a sign, we’ll never know.
Beyond offering an extraordinary collection of construction equipment. the Yoder & Frey sale also is peppered with a nice collection of unique items, like this solid teak patio furniture set.
A very large collection of compact dumpers go over the ramp at the Yoder & Frey auction.
Construction Equipment Guide Sales Manager Kent Hogeboom was on the phone with his wife (a Buffalo Bills fan) to find out if he could get her to justify bringing this buffalo home to New York.
The largest selection of diesel engines in the world is available every year at the Yoder & Frey Florida sale.
(L-R): Ernie Ballier of Meade Paper; Ron Gagne from Biddeford, Maine; and Ron Smith from Iowa took a strong look at this Doosan loader. 
A great lineup of mid-sized and compact excavators head over the ramp at the Yoder & Frey auction.
Like new late-model Caterpillar excavators head over the ramp … exactly the machines that everyone is looking for.
As these excavators come across the ramp for final inspection from potential buyers, the standing bid is clearly displayed on large screen monitors.
A first at this year’s Yoder & Frey Florida auction — bidders can comfortably relax in a shaded area as the machines are brought to them.
Among a few of the more unique machines up for bid was this Massey-Ferguson dozer.
Ryan Manning of Real Tree Construction checks over this Ingersoll-Rand roller.
The father and son team of Brandon and Brad Pardieck of BP2 Construction, Seymour, Ind., inspect this JCB VMT160 roller.
Joey Kelly of Dirt Works, Walhalla, S.C., has some fun on this Kobelco mini-excavator.
Paul Miller of Millers Construction, Bangor, Maine, does some digging with this Cat 320F excavator.
Yoder & Frey Auctioneers offers a vendor area at its annual Florida auctions where companies can display their product. Here, Richie Angst (L) and Faith Angst of Diesel Sales Company of Chicago display their engine lineup.

Yoder & Frey held its 2018 Florida auctions Feb. 13 to 17 in Kissimmee, Fla.

Bidders from around the United States and the world participated in person and online, making the sales a huge success for Yoder & Frey. Those who attended were greeted with several very noticeable positive changes and enhancements to the auction experience.

Just before the Florida auctions began in February 2017, a major announcement was made — Euro Auctions, a major player in the auction market, had purchased Yoder & Frey, an auction house that had been a major player in the Florida auction market since 1975. Both companies promised big changes would be introduced at the 2018 Yoder & Frey Kissimmee sale. Construction Equipment Guide (CEG) sat down and spoke with Jonnie Keys, general manager of Euro Auctions and Yoder & Frey, and Peter Clark, president of sales of Yoder & Frey to discuss these significant changes and improvements.

CEG: When we arrived at your sale site this year, it was very evident that you have executed a new plan for the sale. Could you give us an overview of some of the most significant changes that were made to your 2018 Florida auctions?

Keys: When we purchased Yoder & Frey, we bought an old name in the industry that had a great following and hosted a very successful sale for more than 40 years. We felt strongly that the most significant impact we could have on this operation was bringing their methodology up to date. For instance, traditionally auctioneers traveled to each piece across the massive yard of equipment to sell off individual items and the crowd of bidders needed to follow the auctioneer.

We have implemented a more contemporary approach by installing a permanent ramp that the equipment will travel across and we built an arena so that the bidders could sit comfortably, out of the sun, and do their purchasing without the hassle of chasing the auctioneer.

We moved our offices from the vendor show area to the sale ramp area, making it far easier for attendees to pick up their bidder numbers and immediately engage in the sale.

For the convenience of our consignors and the trucking firms that deliver equipment to our site, we built new loading ramps to simplify the process of getting equipment in and out of the site.

CEG: It certainly appears that the lineup of equipment here has changed dramatically. Have you accumulated newer equipment and more of it?

Keys: Our great successes in Europe have given us the resources to bring in the kind of equipment that you have noticed in your question.

Many of our relationships are in Europe and currently in the European market, there is an abundance of good later model equipment. For the past few years, the economy in Europe has been improving and the dealers, particularly in the United Kingdom, tend to turn their rental fleet inventory more often than the American dealers. That, combined with a favorable exchange rate, made it very possible for us to bring in millions and millions of dollars-worth of equipment that has been built to meet U.S. specs.

Another major change that we have made is a great benefit to the buyers: we have eliminated reserves at this sale. Ritchie Bros. has long had the policy that all items sold at their sale are sold to the absolute high bidder with no reserves and that's exactly how we operate in Europe, so the decision was made to move in that direction here in Florida.

CEG: Peter [Clark], has it been challenging for you, having been previously involved with Yoder & Frey for 43 years, to turn over the reins and work with a new management team?

Clark: No. Not at all. This transition has operated seamlessly. Euro Auctions has given us the resources to accomplish tasks that we knew needed to be addressed, but didn't have the resources to execute on our own. The ramp is perfect. It is a much better experience for our customers. The redesign of the yard makes for a much smoother operation. The economic force of Euro Auctions had loaded this sale up with a lineup of fresh machines like we have been unable to do in the past.

And eliminating the reserve certainly gives our buyers a much higher level of confidence in the value of what they are paying and it's comforting to know you're not bidding against the owner of the equipment or the auction company. This sale started back in 1975 when my father-in-law had a backer with a quarter-million dollars to put on a major sale during the construction of Disney World — a sale that we thought was a no-brainer. Major contractors from the Northeast and across the Midwest were completely shut down with long, cold winters and we felt strongly that if we gave them a reason to come to Florida with their families and buy equipment that they would certainly show up and they did.

That first sale in 1975 was a $2.8 million sale … $2.8 million. That's not a lot by today's standards, but it was huge by 1975 standards. Over the years, we have invested a lot of skin in this game and Euro Auctions has given us the opportunity to bring this to a whole new level.


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