4Rivers partnered with Ty Weathers as he showed his steer, Theo, in the Junior Market Steer Show on Jan. 21, 2026, as part of the National Western Stock Show.
The annual Colorado tradition took place this year over 16 days between Jan. 10-25. The show is nationally recognized for its professional rodeo events, horse shows and livestock exhibitions, and attendance each year approaches 700,000 visitors.
4Rivers won the bid for the "partner experience" with Weathers at the Colorado FFA Meat & Greet event in November 2025. 4Rivers also participated in paddle raises for kids showing in all categories — cows, pigs, lambs and goats — contributing to the sponsorships of each young exhibitor who attended the Meat & Greet.
Weathers kept busy showing Theo at other events since the Meat & Greet, where he earned recognition including a division championship and a reserve overall. He also has a prospect breeding heifer named Panda and a prospect steer named Ted.
"Other than taking care of these three, I've been focusing on baseball," Weathers said. "That's probably my favorite hobby other than showing."
In the days leading up to the stock show, Weathers attended yet another competition, where he had strong finishes and cheered on his sister as well.
For details, visit the 4Rivers Equipment blog at 4riversequipment.com.
