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ASCO Equipment Company Celebrates Grand Opening of New Facility in San Antonio With Ribbon-Cutting Ceremony

Wed September 26, 2018 - West Edition #20
ASCO Equipment Company/CEG



ASCO Equipment Company (ASCO) a leading construction machinery and Case Construction Equipment dealership, celebrated the grand opening and ribbon cutting of its new San Antonio facility on Sept. 20 at 1920 SE Loop 410. The ceremony was attended by ASCO ownership and team members, Case Construction Equipment leadership, customers, suppliers and special guests.

The San Antonio facility is ASCO's largest location with a total footprint of 45,600 sq. ft. on 62 acres. The new facility is designed to better serve the growing San Antonio and central Texas markets with 15,000 sq. ft. dedicated for sales and rental operations; a 25,000 sq. ft. service shop including 14 super bays; and 5,600 sq. ft. of warehouse.

“We had several goals to accomplish with the construction of our new San Antonio location,” said ASCO CEO Brax Wright. “We wanted our customers to recognize our commitment to their business and the construction machinery market in central Texas. Second, our new facility will increase our ability to provide the superior level of customer service in sales, rental, parts and service both we and our customers desire.”

Shawn Willis and Acuform Architecture were responsible for the project design. Scott Shaheen and Hooker Contracting were the general contractor. The ASCO San Antonio location employs more than 60 professionals in sales, rental, parts and service.

“The strength of our dealer network in North America is just as critical to our construction equipment business as the products and solutions we deliver,” said Michel Marchand, vice president — North America, Case Construction Equipment. “Consistently one of our strongest partners, we appreciate ASCO's ongoing investment in the region, which demonstrates their deep commitment to serving customers after the sale. And that's our top priority.”

ASCO's product offering includes the full line of Case Construction Equipment, including loader backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid-steer loaders, compact track loaders, loader/tool carriers and rough-terrain forklifts.

About ASCO

ASCO was founded in 1960 as Associated Supply Company in Lubbock, Texas, by the late J.W. “Bill” Wright as a Towmotor lift truck dealership and U.S. Army surplus equipment store. The company is currently led by Bill and Corinne's children, Brax, Steve and Paula. Three of the third-generation work in the company today along with more than 650 other teammates.

ASCO operates 23 locations in Texas and eastern New Mexico under the core values of Honor God, Develop People, Pursue Excellence and Grow Profitably.

For more information, visit ascoeq.com.

ASCO’s new San Antonio branch is the largest of its 23 branches, with more than 45,000 sq. ft. on 62 acres.
ASCO’s new San Antonio branch is the largest of its 23 branches, with more than 45,000 sq. ft. on 62 acres.

(L-R): Dusty Wade, Gil Hernandez and Kayla Bertling, ASCO sales coordinator, were anxious to hear remarks from Case and ASCO officials.
(L-R): Dusty Wade, Gil Hernandez and Kayla Bertling, ASCO sales coordinator, were anxious to hear remarks from Case and ASCO officials.

Michel Marchand, vice president of Case Construction Equipment, addresses the crowd at the ASCO grand opening in San Antonio.
Michel Marchand, vice president of Case Construction Equipment, addresses the crowd at the ASCO grand opening in San Antonio.

ASCO owners and their leadership team cut the ribbon to officially open the company’s newest branch in San Antonio. (L-R) are Kyle Smith; John Wright; Chase Key; Courtney Vanderham; Brax Wright, CEO of ASCO; Steve Wright, president of ASCO Equipment Company; and Rinny Johnson.
ASCO owners and their leadership team cut the ribbon to officially open the company’s newest branch in San Antonio. (L-R) are Kyle Smith; John Wright; Chase Key; Courtney Vanderham; Brax Wright, CEO of ASCO; Steve Wright, president of ASCO Equipment Company; and Rinny Johnson.

Case Construction Equipment executives Carl Gustaf Goransson (L), brand president, and Michel Marchand (R), vice president, North America, present Rinny Johnson, ASCO vice president, with a gift on behalf of Case.
Case Construction Equipment executives Carl Gustaf Goransson (L), brand president, and Michel Marchand (R), vice president, North America, present Rinny Johnson, ASCO vice president, with a gift on behalf of Case.

(L-R) are Mike Noward of Werk-Brau Attachments; Perry Girard, Case Construction Equipment product manager of attachments; Erin Seel, parts marketing administrator of Case; and Kelly Mackerer, ASCO regional sales manager.
(L-R) are Mike Noward of Werk-Brau Attachments; Perry Girard, Case Construction Equipment product manager of attachments; Erin Seel, parts marketing administrator of Case; and Kelly Mackerer, ASCO regional sales manager.

(L-R) are ASCO’s Belton, Texas, branch manager Spencer Ridgway, his wife, Kristina, and Josh Tubbs, a sales representative of the Belton branch.
(L-R) are ASCO’s Belton, Texas, branch manager Spencer Ridgway, his wife, Kristina, and Josh Tubbs, a sales representative of the Belton branch.

Kerry Perrotta (L) ASCO director of finance, greets consultant Phil Begley.
Kerry Perrotta (L) ASCO director of finance, greets consultant Phil Begley.

Rinny Johnson (C), vice president of ASCO Central Texas, presented Case Construction Equipment executives Michel Marchand (L) and Carl Gustaf Goransson with cowboy hats in appreciation of their company’s support.
Rinny Johnson (C), vice president of ASCO Central Texas, presented Case Construction Equipment executives Michel Marchand (L) and Carl Gustaf Goransson with cowboy hats in appreciation of their company’s support.

Wright family members are joined by Carl Gustaf Goransson, Case brand president, after officially opening the newest ASCO Equipment branch in San Antonio. (L-R) are Brax Wright, John Wright, Chase Key, Courtney Vanderham, Goransson and Steve Wright.
Wright family members are joined by Carl Gustaf Goransson, Case brand president, after officially opening the newest ASCO Equipment branch in San Antonio. (L-R) are Brax Wright, John Wright, Chase Key, Courtney Vanderham, Goransson and Steve Wright.

Awaiting the festivities (L-R) are Nancy Sharp, Scott Sharp, Ken Smith, Jake Smith, Missy Smith, Julie Swindle, Nathan Swindle and Lea Wright.
Awaiting the festivities (L-R) are Nancy Sharp, Scott Sharp, Ken Smith, Jake Smith, Missy Smith, Julie Swindle, Nathan Swindle and Lea Wright.