Briggs Equipment Targets Growth With New Sennebogen Line

Wed November 24, 2004 - Southeast Edition
Construction Equipment Guide

Building on a strong reception by customers in North and South Carolina, one of the largest equipment distributors in the Southeast will now represent Sennebogen green line material handlers in the state of Florida.

Constantino Lannes, president of Sennebogen North America, said the Briggs Equipment, with its Construction and Scrap Handling Equipment headquarters in North Carolina, has been appointed to service the company’s customers in Florida. With 15 sales and service locations throughout the southern seaboard states, the appointment consolidates Sennebogen customer service in the region with one of the industry’s most respected distribution organizations, he said.

Briggs Equipment has been actively developing an expanded range of products to increase its offering to niche markets over the past two years. Recognized as the largest Case equipment distributor in North America, Briggs’ Construction Equipment Division first took on the Sennebogen line of purpose-built material handling machines in spring of 2003.

According to Briggs’ sales manager, Scott McGuigan, the Sennebogen machines give his firm a more complete product range to offer customers in scrap handling markets and port operations.

“We have been wanting to diversify our customer base,” McGuigan said. “We have been very pleased with the support from Sennebogen to meet customer needs and with the manufacturing quality of machines.”

Lannes added, “Getting Briggs to represent Sennebogen in Florida is a big plus for us and our distribution network. When you have a company like Briggs, you know that you have a distributor that focuses on the customer.”

McGuigan said he looks forward to enjoying the same success in Florida that he has seen in the Carolinas.

“Customer response has been excellent; it’s very rare that a Sennebogen machine comes back after we put it out to demo,” he said.

For more information, call 813/621-5811.