Buyers Products introduced SnowDogg.com, a mobile-friendly Web site which combines Buyers' three snow and ice product Web sites into one convenient and easily navigable place.

The site includes a number of new features, as well as updates to older features, such as a refreshed look and feel for the popular snow plow selector. Other features include competitors' data, which can be seen on the compare tab, links to the appropriate replacement parts with the ability to create a list of parts that can be printed for reference and a “where to buy” function, which uses geolocation so users will automatically see a map with a dealer or distributor's nearest location.

SnowDogg.com introduces a brand new distributor login for access to users' marketing materials, price books, M.A.P. information and other sales tools. Users will only need to register once on the new Web site to receive access to all three product lines.

“We're very excited to make finding our products online an easier experience for our customers,” said Dave Zelis, director of sales and marketing at Buyers Products. “With SnowDogg.com, users have will have all the information and tools they need for a successful and prosperous snow season, now in a simpler package.”