Case Buys Western Power; Boosts Dealership Locations in Four States

Sun October 26, 2008 - West Edition
CEG



Case Construction Equipment has acquired select assets of Western Power & Equipment of Vancouver, Wash.

As a result of the acquisition, the company is now called Case Power and Equipment. With eight locations in California, Nevada, Oregon and Washington, each dealership sells, rents and services Case construction and industrial equipment.

“We made this acquisition to ensure that existing and prospective Case customers continue to receive the top-caliber construction equipment and support they need,” said James Hasler, vice president, Case Construction Equipment. “Case Power and Equipment serves an important geographic region, and we are committed to expand the customer relationships developed by Western Power & Equipment.”

Hasler added, “Our 140 employees are devoted to providing an excellent customer experience. This includes understanding each customer’s business and specific equipment needs. Whether customers need parts, service or maintenance work — or a finance package that helps take advantage of the new Economic Stimulus Act — we’re here to deliver a superior customer ownership experience.”

In addition to the name change to Case Power and Equipment, Case customers will see a noticeable difference at each of the eight locations, including planned upgrades of the existing facilities and infrastructure. To better meet the rental needs of local customers, the company is adding a full range of construction equipment to its rental fleet. To keep equipment running more efficiently on the job site, the company introduced the “Power Plus” program in which an employee will inspect a customer’s new machine seven times within the first year of service.

“With a great management team in place, we know current and prospective Case Power and Equipment customers at each location will receive the superior sales, parts and service support that they’ve come to expect from Case,” Hasler said. “We invite contractors, parts, service and fleet managers to visit their local branch and see the Case Power and Equipment difference for themselves.”

The Case Power and Equipment dealer locations include:

• 2535 Ellis St., Redding, Calif., 96001

Bill Dillon, store manager, 530/245-9000; 800/892-7988

• 1751 Bell Ave., Sacramento, Calif., 95838

Kris Toole, assistant store manager, 916/649-0096; 800/541-0008

• 1041 S. Pershing Ave., Stockton, Calif., 95206

Kris Toole, assistant store manager, 209/464-9600; 800/692-3460

• 1455 Glendale Ave., Sparks, Nev., 89431

Bill Dillon, store manager, 775/358-5000; 800/846-0293

• 1745 NE Columbia Blvd., Portland, Ore., 97211

Gary Frank, store manager, 503/283-2461; 800/638-9941

• 1665 NE Silverton Road, Salem, Ore., 97303

Gary Frank, store manager, 503-362-1371; 800/458-6938

• 2702 West Valley Highway North, Auburn, Wash., 98001

Chuck Blanton, store manager, 253/735-2702; 800/562-8261

• 15111 Smokey Point Blvd., Marysville, Wash., 98271

Chuck Blanton, store manager, 360/651-2171; 800/228-1208

Each location will soon feature the new Case Power and Equipment signage. The company’s new Web site, www.CasePower.com, also lists the products, services and hours of operation of each branch.

Case construction equipment is sold and serviced by more than 375 dealer locations across North America.

For more information, call 866/54CASE6 or visit www.casece.com.