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Cashman Features New Mining Product Line During Elko Mine Expo 2013

More than 800 learn about hydraulic shovels, electric rope shovels, and drills.

Fri June 28, 2013 - West Edition
Construction Equipment Guide

As a primary sponsor of the June Elko Mine Expo for the sixth consecutive year, Cashman Equipment celebrated both the mining industry and their continued growth. This year, the 82-year old company focused on the new legacy Bucyrus product line and technology demonstrations.

After becoming a legacy Bucyrus dealer earlier this year, Cashman prominently featured the new Cat-branded hydraulic shovels, electric rope shovels, and drills. Their 60’ tent at the main entrance of the Mine Expo featured a wide range of Cat products and was staffed with knowledgeable sales representatives who answered questions and provided product demonstrations. Mine Expo attendees enjoyed interactive displays and were also excited to see a rare two-foot machine replica of the 7495 Electric Rope Shovel. In fact, there were more than 10 requests to purchase the replica model by Caterpillar enthusiasts.

“This is an important addition to our offerings,” said Chris Wolford, Elko Sales Manager. “Caterpillar’s acquisition of Bucyrus in 2011 and the resulting integration into Cashman’s operations means we’re now providing our mining customers the broadest product line in the mining industry.”

With more than 6,000 Elko Mine Expo attendees gathered for the show, Cashman and the Elko Convention and Visitors Authority hosted a kickoff reception at the Flying Fish in downtown Elko. Approximately 400 people began their Expo experience with this revitalized event, which focused on industry networking rather than a formal speaker as in previous years.

In addition, 800 people also visited Cashman’s event booths at the Elko Convention Center where they featured Cat Underground Loaders, Wheel Loaders, Backhoes, Vocational Trucks, Engines, Generators, and Skid Steers, as well as a motor grader simulator, a Cat Global Mining Touchpoint learning center, and Cat Gear merchandise.

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