CNH Parts & Service has launched a new, original “Rethink Rebuild” sweepstakes. Customers visiting the Case Construction Web site will have the opportunity to register to win a two-year lease on a 2008 420 skid steer loader as part of Case’s larger “Rethink Rebuild” initiative — a special program designed to help Case owners extend the life of their older machines.
“It’s no secret that, due to factors beyond its control, the overall construction industry is being forced to deal with a slowdown in business,” said Eric Bippus, vice president of sales and marketing of CNH Parts & Service. “We felt it was important to provide our customers with real-world solutions to help them weather the challenge.”
“Rethink Rebuild” is a four-step process. Over the next several months, Case representatives will be visiting Case owners and thoroughly inspecting their older machines. Where necessary, Case certified technicians will replace older worn components with new O.E.M. or Original Reman parts — then re-warranty the refurbished portion of the machine. In addition, special financing terms are being offered on all repairs so that the machine can continue to generate revenue long before a payment is due. The goal is to minimize operating costs and preserve cash flow for Case customers.”
“The Ski Steer lease sweepstakes prize is really a metaphor for the industry,” added Bippus. “While it may take a couple of years for business to shake out, there’s little doubt that things will improve. In the meantime, Case will be doing everything in its power to keep its customers competitive and in the game.”
For more information, visit www.casece.com.