ECA Announces New VP of Sales and Marketing

Thu July 27, 2017 - National Edition

ECA has promoted Jeff Harmston to vice president - sales & marketing.
ECA has promoted Jeff Harmston to vice president - sales & marketing.

Equipment Corporation of America (ECA), a distributor of foundation construction equipment, announced July 27 that it has promoted Jeff Harmston to the position of vice president - sales and marketing, effective July 1, 2017.

Harmston had served as southeast regional sales manager, working out of ECA's Greensboro, N.C. location since 2011. His role involved managing the sale and rental of foundation equipment and tools; liaison between customers and the parts and service departments; market development; industry involvement through various deep foundations-focused trade associations; and management of the facility and employees.

Harmston's new role will expand his focus from the southeastern United States to ECA's entire territory including the Eastern United States and Eastern Canadian Provinces. He will oversee corporate sales management, business development, marketing, vendor relations, and business forecasting while reporting directly to President Benjamin Dutton.

“Jeff was very successful in developing our market share in the Carolinas,” said Dutton. “He also did a great job in leading us in the transition into the Florida and Georgia markets. When this position became available, Jeff was the obvious candidate for the job.”

Harmston earned a Bachelor of Science in Finance at the University of North Carolina at Greensboro. He was awarded the ADSC President's Award in 2015 for his accomplishments with the ADSC Carolinas and Southeast Chapters and currently serves as Secretary for the Carolinas Chapter.

For more information about ECA, visit