John Honer (C) talks with Kent Oren (L) and Jim Gibbons, both of FABCO at the company’s new full-service facility.
FABCO Equipment Inc., the Caterpillar dealer for Wisconsin and the Upper Peninsula of Michigan celebrated the grand opening of not one, but two, locations in La Crosse, Wis., on Aug. 23.
Due to exciting growth in business opportunities throughout western Wisconsin, FABCO made the decision to significantly expand its operations in the area to better fit the needs of its growing number of customers. FABCO celebrated the completion of its larger new full-service equipment and power systems location and its completely new FABCO Rents – The Cat Rental Store location, which specializes in daily, weekly and monthly rentals of Caterpillar machines, work tools, generators and aerial equipment.
The grand openings featured ribbon cutting ceremonies at both locations as well as food, prizes and tours for customers.