H&E Equipment Services Launches New Web Site

Tue April 13, 2010 - National Edition
CEG



H&E Equipment Services’s Web site has been redesigned to make it easier for users to view and compare new and used equipment, along with the other on-line services H&E now offers. Especially noteworthy is the upgraded used equipment section, which provides quick access to detailed information, multiple photos and warranty information on every featured unit.

Addressing updates to the site, Toby Hawkins, H&E Equipment Services vice president of marketing, said, “Our pilot testing with customers confirms that they want easy navigation, multiple photos, good specs and a warranty to protect their investment. Along with email inquiry capabilities, customers also like the option of talking with a live sales representative when they are ready to buy or need information now. We accommodate all of this with our new offering.”

In addition to new and used equipment, customers can view and access information on other H&E dealership services, including real-time rental and accounting reports, invoicing, rentals, parts, service and repair, training, financing, insurance, fleet maintenance, national accounts, international sales, investor relations and employment opportunities.

To earn the trust and confidence of the internet buyer, every used machine comes with a free warranty, honored at H&E or OEM repair facilities throughout the United States. Viewers can easily click on the warranty details associated with any unit. A “30-day Quality Used” or “90-day Job Ready” Protection Plan is included with each used equipment purchase. Extended warranties also are available.

For easy comparison shopping, the improved used equipment section allows buyers to compare pricing and specifications on two to four machines, side-by-side. The shopper also can select and export an entire category to an Excel spreadsheet for easy viewing.

“Our goal is to create an internet resource that is user-friendly, time-saving, informative and interactive…Another value-added service to benefit equipment customers and their businesses,” said Hawkins. “We hope customers will find our Web site to be a tremendous resource and significant improvement to the online buying and renting experience.”

For more information, visit www.HE-equipment.com.