Hendrickson Announces 2014 Communication Campaign

Wed October 09, 2013 - National Edition
CEG




This year marked the 100th year anniversary of Magnus Hendrickson founding the Hendrickson Motor Truck Company in 1913. Hendrickson is a manufacturer and supplier of medium- and heavy-duty suspension systems and components to the global transportation industry.

“Hendrickson realizes in today’s competitive industry we cannot rest on our past 100 years of success. We must continue to develop innovative products that provide value to the end user and ensure our future. To that point, we are excited about our 2014 corporate communications campaign titled ’Solutions Through Innovation’” said Mark Slingluff, director of marketing and communications at Hendrickson.

“In conjunction with our new corporate theme, we will implement product messaging and images designed to show the versatility and benefits of Hendrickson’s expansive product portfolio. Additional product messaging includes: Making Payload Payoff; Turning Down Time into Drive Time; Turning Complexity into Simplicity; and Making Down Time Up Time, to name a few,” said Slingluff.

The company’s message to the OEMs, fleets and end users is that Hendrickson understands the heavy-duty trucking industry and the challenges it faces every day.

“As trucking’s second century begins, Hendrickson is poised to supply Solutions Through Innovation by drawing on our legacy of superior design, quality manufacturing and superb customer service and to deliver lightweight, durable suspension systems and components required to carry freight through commerce centers all over the globe. Hendrickson looks forward to serving the heavy-duty commercial vehicle industry for the next 100 years,” according to the company.

Hendrickson, a Boler company, is a global manufacturer and supplier of medium- and heavy-duty mechanical, elastomeric and air suspensions; integrated and non-integrated axle systems; auxiliary lift axle systems; parabolic and multi-leaf springs; and bumper and trim components to the global commercial transportation industry.

Hendrickson, based in Itasca, Ill., continues to meet the needs of the transportation industry after 100 years.

For more information, visit www.hendrickson-intl.com