For the past 15 years Hyundai Construction Equipment U.S.A. Inc has been marketing Hyundai construction equipment and forklifts through its dealer network solely in North America. In an effort to tailor operations to meet today’s market needs Hyundai Construction Equipment U.S.A. Inc. (HCEUSA) and parent company Hyundai Heavy Industries (HHI) in South Korea have decided to expand the HCEUSA’s operational reach to cover all of North, Central and South America.
Under this new business arrangement effective Jan. 1, 2010, HCEUSA will be responsible for all the sales, service and parts business in Central and South America in both construction equipment (CE) and forklift (FL). HCEUSA will be adding the current Central and South American dealer network and its many opportunities for expansion to its already expansive network of CE and FL dealers in North America. Hyundai Construction Equipment U.S.A. Inc. will continue its current business model of marketing, selling and servicing its construction equipment and forklifts through its dealer network and providing additional sales, service and parts support through the home office in Elk Grove Village, Ill.
“With the current market conditions being what they are we’ve had to look at all aspects of our business. We feel that by consolidating the resources we have here and in Korea under one roof covering all of the Americas we can provide our dealers and ultimately our customers with the highest level of quality and support possible. It’s important to us that when our customers think of product quality and support that they think of Hyundai,” said John Lim, president of Hyundai Construction Equipment U.S.A. Inc.
A corporate name change for Hyundai Construction Equipment U.S.A. Inc. to reflect its operational expansion covering all of the Americas is anticipated; though no timeline for that change has been announced.
For more information, visit www.hceusa.com.