Ray and Cheryl Henry of I.R.A.Y. Auction recently took home six marketing awards from the Minnesota State Auctioneers Association convention marketing contest held in Mankato, Minn.
The six awards were the most presented to any one company. Over the years, Ray and Cheryl Henry with family in tow have attended this event winning numerous awards highlighting their marketing efforts.
The Auctioneers Association holds this annual contest showcasing the marketing efforts of its members. There are more than 400 auctioneers in the association and many participate in the contest. Marketing materials and promotional items are judged on various categories of marketing appeal, everything from visual impact and business identification, to ease of readability, layout and design.
These awards are an example of Ray and Cheryl’s commitment to their business. “This is a people business,” said Ray. “Our main objective is not only to bring buyers and sellers together, we must also be effective. We want them to know that if they bring their business to us, they will get results.”
I.R.A.Y.’s motto boasts ’Impressive Results All Year.’ The company’s commitment to marketing is part of the business’s mission to deliver auction results that benefit both the buyer and the seller and to become a leader in the industry.
I.R.A.Y. took home awards in six different categories; a first place in Commercial and Industrial Multi-color, first place for Commercial and Industrial two-color, first place in Auction Photographs, first place in Auction Signage, second place in Internet Marketing, and a second place in Auction Clothing.