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IROCK Crushers Welcomes Crush Mode as Its New Dealer in Upper Midwest

September 26, 2023 - Midwest Edition #20
IROCK Crushers

(L-R) are Paul McCaffrey, director of product development and applications, IROCK; Brad Freeman, regional sales manager – central, IROCK; Micah Tysver, president, Crush Mode; Chris Larson, general manager, IROCK; Matt Holmes, director of product support and customer service, IROCK; and Marcia Collins, director of operations and finance, IROCK.
(L-R) are Paul McCaffrey, director of product development and applications, IROCK; Brad Freeman, regional sales manager – central, IROCK; Micah Tysver, president, Crush Mode; Chris Larson, general manager, IROCK; Matt Holmes, director of product support and customer service, IROCK; and Marcia Collins, director of operations and finance, IROCK.

IROCK Crushers welcomed Crush Mode as a new equipment dealer in the upper Midwest, including territory throughout Minnesota, North Dakota, Wisconsin and Iowa. The IROCK leadership team is thrilled about this opportunity, knowing this new partnership will add tremendous value to the IROCK network of dealers.

Crush Mode offers the full spectrum of aggregate solutions from equipment sales and rentals to consulting services. It will now offer the full product line of IROCK crushers, screens and conveyors for sale and rent, as well as parts, service and consulting services.

"It didn't take long to realize Crush Mode was a great fit for IROCK's dealer model," said Nate Russell, director of sales and business development. "Crush Mode, like IROCK, understands that connection is key, breaking the mold and setting the bar high are paramount business practices in which we strive for every day. Our partnership will bring knowledgeable, on-target, end-user experiences that will be a breath of fresh air for the people of North Dakota, Minnesota, Wisconsin and Iowa. The president of the company, Micah Tysver, is an industry professional and understands the importance of keeping a no-shortcut attitude while always having the customer's back. IROCK is ecstatic to welcome Crush Mode to the IROCK family."

"From my first discussion with Nate Russell at IROCK, I knew I needed to partner with the company and the brand," said Tysver. "The professionalism of the entire IROCK team, the support they provide around the U.S. and the talent, including several recent recruits, gives me such confidence and excitement for this partnership. IROCK understands the needs of the industry and the importance of keeping inventory on hand. We are already geared up with several units, ready to hit the ground running."

For more information, visit irockcrushers.com/dealer and crush-mode.com.

This story also appears on Aggregate Equipment Guide.


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