Effective Jan. 1, 2013, Arjun Mirdha will be appointed the chief operating officer of JCB Inc. overseeing sales, commercial operations, parts and service, manufacturing, marketing communications and product marketing.

Mirdha joined JCB in 1996 and through his 17 years with the company has gained substantial experience in various roles that include dealer development, parts, service, sales, marketing and new product development. He also has held various management positions in the UK, India and North America.

“It’s been exciting to be a part of the tremendous growth JCB has experienced in North America since returning here last year,” said Mirdha. “I am pleased to be able to serve in this new role, and I believe with JCB’s world class product and the talent and dedication of the JCB team, we will all continue to impact that growth in a positive way.”

Serving in his current role as executive vice president of sales / marketing and service, Mirdha has overseen a 62 percent increase in overall sales and a 48 percent increase in parts and service revenue. In addition, the JCB dealer network has expanded national coverage by 25 percent, according to the company.

“It is important to JCB to not only attract world class talent, but to develop our existing leadership team as well,” said John Patterson, chairman and CEO of JCB North America. “Throughout his career at JCB, Arjun has provided key guidance and leadership, spearheading many successful initiatives that have led to revenue growth and promotion of the JCB brand. His new role will be pivotal to our continued success here in North America.”

Mirdha will continue to serve as the executive vice president of sales / marketing and service until assuming his new responsibilities effective Jan. 1.

For more information, visit www.jcbna.com.