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JCB South Texas Cuts Ribbon on Official Grand Opening

Guests got a chance to see the famous "Dancing Diggers" in action.

Wed June 26, 2013 - West Edition
Construction Equipment Guide

More than 175 people attended South Texas’ official Grand Opening Ribbon Ceremony on May 23. The company, which officially opened its doors for business in November of 2011 under the direction of Branch Manager Jacobo Rodriguez, has prospered and grown to gain the respect and admiration of its customers within its large 20 county territory in south Texas.

Aside from providing an excellent barbeque brisket and all the trimmings for lunch, customers were able to enjoy the world famous “Dancing Diggers.” Two loader/backhoes and a JCB skid steer loader performed hydraulic acrobatics with a musical background. As part of the on-going efforts of its customer care program, JCB holds yearly sales training sessions for its dealer representatives in order to make sure its customers are provided with the very latest in machine information. JCB of South Texas hosted the training sessions this year and planned the ribbon cutting ceremony accordingly so they could take advantage of having JCB Corporate on hand.

JCB of South Texas is the “brain child” of Owner and CEO Francisco Zorrilla. With the success of his initial location in the state of Puebla, Mexico, Zorrilla determined to establish his name in Texas with JCB of South Texas. The new facility sits on 4.5 acres located on the southeast side of San Antonio along the I-10 corridor. The 7,700 sq. ft. facility has six fully equipped service bays and they are looking forward to the year-end completion of their new 3,000 sq. ft. parts warehouse.

Customer care and product support are paramount with JCB of South Texas, according to the company. Along with its six service bays, JCB of South Texas has four radio and computer equipped service trucks with two more coming with the opening of its new Austin, Texas, branch later this year.

“With our two sales representatives, Nancy Turner and Antonio Villa and one more to come, we feel our sales efforts are well represented. Our main goal is to make sure that all the products we sell are maintained and repaired quickly and efficiently when necessary to keep our customers on the job,” said Rodriguez. “At present, we have over $300,000 in parts and will have a lot more with the completion of our new parts warehouse,” Rodriguez continued. “I am quite fortunate having people like Jacobo Rodriguez and his staff along with CFO Jose Adrian Villa to help me keep things running smoothly,” stated Owner Francisco Zorrilla. “My goal with the San Antonio facility and the upcoming Austin facility is to insure that all our JCB and ancillary products customers have exactly what they need for their companies and when they need it,” added Zorilla.

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