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JCB Welcomes Dougherty Equipment Co. Into Network

Fri September 04, 2009 - Southeast Edition
Construction Equipment Guide

Dougherty Equipment Company is now a full line JCB dealer covering all of South Carolina, with the exception of Hampton, Jasper and Beaufort counties. Dougherty Equipment will rent and sell the full range of JCB construction equipment through four full service locations. It employs more than 100 certified technicians throughout South Carolina.

“We are pleased to add Dougherty Equipment Company to our growing dealer network,” said John Patterson, chairman and chief executive officer of JCB Inc. “Their commitment to the customer and the reputation they have in their market make them a valuable partner. We look forward to a long and successful relationship.”

Much like JCB, Dougherty Equipment Company is a family owned business. Mike Dougherty, the owner and CEO has more than 40 years of experience in the equipment industry. Starting his career with Yale Lift Trucks as an account salesman in the Chicago area, he quickly gained experience and grew his role within the organization. He moved to North Carolina to open his first dealership in Greensboro more than 25 years ago.

“I have one policy — take care of the customer. It’s just that simple. I know that it’s the customer that pays the bills, not me — so they are the center of everything we do,” said Dougherty.

It was Dougherty Equipment Company’s desire to expand their offerings to meet its customers’ needs that attracted it to the JCB product line. Over the years it has seen its customers’ needs grow to include a product offering outside the traditional industrial sector which it served. JCB’s extensive range of equipment filled that need and complemented its existing products.

“I had peripheral knowledge of JCB and began following them more closely when they built their state of the art manufacturing facility in Savannah. I have been looking for ways to grow my business and when I heard the success one of my fellow Yale dealers was having by adding the JCB range of equipment, I saw the tremendous opportunity it presented in South Carolina,” said Dougherty.

Steve Strenck, vice president of sales and marketing of Dougherty Equipment shared Dougherty’s enthusiasm.

“I was impressed by the passion JCB and their employees had for the product, the company and the industry. Our company has a reputation as a provider of high quality product and service and JCB fit perfectly with our principles and market position.”

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