As part of the broadening sales and marketing effort set in place since becoming a Paladin company, Jewell Attachments has appointed industry veteran Ken Cornett as sales engineer of the Eastern United States.

Cornett brings to the new position more than two decades’ experience in specialties ranging from distributor sales to product support to divisional manager. In that time, he said, he’s cultivated a good many relationships, which will prove valuable in his new effort for Jewell.

“Jewell’s success to date — and it’s been an impressive one — has been due largely to a combination of hard work and word of mouth, and fueled by the company’s reputation for providing excellent product to the market place. Though it may seem hard to believe, this will be the first time Jewell has had a dedicated salesperson to call on customers and follow up on solid leads in the eastern part of the country.

“I feel that the contacts and relationships I’ve cultivated over the years, coupled with the fact that Jewell can now bring product to market through fellow Paladin company JRB’s huge Chattanooga-area manufacturing facility, should yield some real benefits. Building east coast-bound orders out of Chattanooga opens up this half of the county to shorter lead times and better service, while at the same time affording us a better opportunity to ensure the level of support for which we’ve become known,” said Cornett.

His experience in dealing with construction markets has made him keenly aware of changes within the industry and he believes Jewell is better-suited than most to meet those changing needs.

“Construction firms today are multi-faceted and rely on specialized equipment to handle work they might have simply subbed out in the past,” he said. “As a result, they are regularly employing long reach fronts, mass excavator front ends, and so on, to do a broader range of projects. We want contractors to immediately think ’Jewell’ when considering these tools and be aware not only that we have the quality equipment to meet their needs, but also that we can now provide it faster than most anyone else. And that same philosophy holds true for the forestry and scrap markets as well.”

Cornett will operate from an office located in the JRB Chattanooga facility.

For more information, call 877/237-3392 or visit www.jewellattachments.com.

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