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Linder Industrial Machinery Opens New Hybrid Branch in Greensboro, N.C.

Thu March 28, 2024 - Southeast Edition #7
CEG


Linder Industrial Machinery Co. recently unveiled a new facility in Greensboro, N.C., to service its customers' machines in the fast-growing Triad area of the state, anchored by the cities of Winston-Salem, Greensboro and High Point.

According to John Coughlin, Linder's president and chief executive officer, the construction and agricultural machine distributor had operated a parts branch in High Point and a Kubota dealership in Burlington before relocating both to a more centralized facility off Interstate 40 in Greensboro.

"It consists of a 33,000-square-foot, eight-bay shop and a very expansive parts department," he said. "The service area also has a state-of-the-art wash system and lube system — everything that allows us to get equipment in and out so we can keep our customers up and running without delays."

Coughlin calls the new facility a "hybrid branch" as it services not only Komatsu construction equipment, but Linder's line of Kubota tractors, geared more toward the dealership's agricultural customer base and sold through Linder Turf & Tractor, which maintains its own distributorship.

"In one of our typical single bays, you could fit about six Kubota units or a very large Komatsu machine," he said. "We have oversized doors at the Greensboro branch that lets us bring in quarry and mining equipment, for instance, on the Komatsu side of the shop."

Coughlin added, "The whole idea behind this branch is shortening the time it takes between when the unit is dropped off to be cleaned, taken apart, diagnosed and reassembled, to when it is returned to the customer. We have been able to do that with the tooling, the overhead cranes and the speedy wash and lube systems that we have on hand in the shop bays."

Linder also has made a big investment in offering Kubota products, in addition to announcing in February that Deutz-Fahr, a European line of agricultural tractors, will make its debut in Linder's showrooms across the Carolinas, Georgia and Florida beginning April 1.

"Our true direction with Kubota and our newest line of Deutz-Fahr tractors is to support the agricultural market, but there are also complementary tools that go along with these products in the construction world," Coughlin said. "Kubota has compact construction equipment that works well on utility projects and Deutz-Fahr has front loaders and its tractors can pull soil stabilizers and pans to move soil from one location to the next. It is a universal machine that you see on a lot of construction sites." CEG

This story also appears on Agricultural Equipment Guide.

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John Coughlin, president and CEO of Linder Industrial Machinery, cuts the ribbon to officially open the new branch location, while executives of Linder and Komatsu look on. (CEG photo)
(L-R) are Chris Russell and Michael Moore, both of Linder Industrial Machinery; Giavanna Moore, seventh grader at the Cannon School in Concord, N.C.; and Steven and Scott Perkins of Ace Avant in Archdale, N.C.
 (CEG photo)
(L-R) are John Coughlin, president and CEO of Linder Industrial Machinery; Mike Horne, Keith Gay and Jay Harrell, all of Southern Tractor & Outdoors (recently acquired by Linder), a top-performing Kubota dealer with locations in Valdosta, Moultrie and Leesburg; and Robie Kendrick of Kubota.
 (CEG photo)
Linder Industrial Machinery often builds specialty machines for the customers. This Komatsu PC490 HRD is outfitted for demolition.
 (CEG photo)
Linder Industrial Machinery also is a top-performing Kubota dealer and keeps many of the popular excavators on hand ready for its customers’ needs.
 (CEG photo)
(L-R) are Tim Tripas, senior vice president of construction, Komatsu; Rod Schrader, chairman and CEO of Komatsu; David Griffin Jr., president, DH Griffin Companies; and John Coughlin, president and CEO of Linder Industrial Machinery.
 (CEG photo)
Andrew Stickl (L) of Linder Industrial Machinery and Eric Long of Delta Contracting in Haw River, N.C., shake on the final sale price of a Kubota excavator and compact track loader.
 (CEG photo)
Christine and Jason McElvey of TPRC Broadband in Greensboro had their grandchildren Crue and Beau Jones along for the day. TPRC Broadband relies on several different Komatsu machines in its business. (CEG photo)
(L-R) are Tommy Clayton, Tommy Gunnell, Robert Goodson and Gregg Dildy, all of Venn Terra Grading in Graham, N.C. (CEG photo)
Lee Doss of Leoterra Development in Kernersville, N.C., won a fantastic door prize of a round of golf for four people at Grandover Resort in Greensboro. Presenting it is Kate Bell of Linder Industrial Machinery. (CEG photo)
The hearty lunch included barbecue, baked beans, potato salad, rolls, cookies and iced tea. (CEG photo)
Linder Industrial Machinery had many machines on display for the customers to look over.  (L-R) are Gabe Liebetreu and Vearl Collins, both of Built Rite Attachments; and Antoine, Trartin and Tyson Ratliff of ATM Lawncare in Burlington, N.C.
 (CEG photo)
Pat and Coleen Jorgensen of Team Trucking & Grading purchased this pair of Komatsu dozers at the event.
 (CEG photo)
Black Rock Crushing in Ramseur, N.C., purchased this Komatsu WA475 wheel loader.  (L-R) are Dan Price, Tim Maness, Tim Rose and Ty Knox, all of Black Rock Crushing, and Jordan Wike of Linder. (CEG photo)




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