MCFA Names Calif.’s Hawthorne Lift Systems as 2007 Dealer of the Year

Mon May 14, 2007 - West Edition
Construction Equipment Guide

Hawthorne Lift System won the 2007 Dealer of the Year Award.

The Mitsubishi Caterpillar Forklifts of America (MCFA) program determines Dealer of the Year based on revenue growth and financial viability.

This program follows the belief that excellence is ultimately seen in results. Five important elements that a dealership must meet are:

• Customer satisfaction

• Equipment sales growth

• Product support sales growth

• Rental fleet utilization

• Profitability

For the second year in a row, Hawthorne Lift Systems has scored the most points of any dealer in North America, thereby achieving the most outstanding results for 2005 and 2006.

Hawthorne Lift Systems, an authorized Caterpillar Lift Truck dealer, provides sales and rental of new equipment, used equipment, parts, and service to customers in San Diego, Riverside, San Bernardino and Inyo counties as well as Northern Baja, Mexico.

Headquartered in San Diego, Calif., with a full service branch office in Fontana, Calif., Hawthorne Lift Systems also serves San Diego County and Northern Baja, Mexico as the authorized Mitsubishi Lift Trucks dealer.

Hawthorne Lift System’s new headquarters feature a Caterpillar and Promatch parts inventory at both locations to serve all lift truck customers.

For more information, visit

Today's top stories

Industry Urges Workers to Get COVID Vaccine

Metro Overpass Collapses in Mexico City, Leaving Many Dead, Injured

Five Stand-On Skid Steer Attachments to Invest In

Pegasus Link Constructors Leads $1.7B Project

Doosan Bobcat Helps Professionals Build a Better Tomorrow With Mobile Training Lab

Bobcat Company, Country Artist Justin Moore Announce Partnership, Fan Sweepstakes

Hall County, Ga., the Site of Seven Current or Future Road Projects

VIDEO: Volvo CE Delivers Its Version of the Factory 4 Tomorrow


ceg-logo ceg-logo ceg-logo ceg-logo ceg-logo