MCFA Names Calif.’s Hawthorne Lift Systems as 2007 Dealer of the Year

Mon May 14, 2007 - West Edition

Hawthorne Lift System won the 2007 Dealer of the Year Award.

The Mitsubishi Caterpillar Forklifts of America (MCFA) program determines Dealer of the Year based on revenue growth and financial viability.

This program follows the belief that excellence is ultimately seen in results. Five important elements that a dealership must meet are:

• Customer satisfaction

• Equipment sales growth

• Product support sales growth

• Rental fleet utilization

• Profitability

For the second year in a row, Hawthorne Lift Systems has scored the most points of any dealer in North America, thereby achieving the most outstanding results for 2005 and 2006.

Hawthorne Lift Systems, an authorized Caterpillar Lift Truck dealer, provides sales and rental of new equipment, used equipment, parts, and service to customers in San Diego, Riverside, San Bernardino and Inyo counties as well as Northern Baja, Mexico.

Headquartered in San Diego, Calif., with a full service branch office in Fontana, Calif., Hawthorne Lift Systems also serves San Diego County and Northern Baja, Mexico as the authorized Mitsubishi Lift Trucks dealer.

Hawthorne Lift System’s new headquarters feature a Caterpillar and Promatch parts inventory at both locations to serve all lift truck customers.

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