Merlo America announced the appointment of experienced parts professional Mike McBroom as its parts manager, further strengthening the company's operations and reinforcing its commitment to delivering exceptional support to dealers and customers across North America.
McBroom brings more than two decades of experience in the heavy equipment industry, having held a variety of parts, inventory management and dealer support roles throughout his career. Previously in his career, he spent 12 years with Volvo Construction Equipment, where he held roles in both parts technical support and customs compliance. During this time, he supported dealers across North America while developing expertise in parts management, technical troubleshooting and import compliance.
Throughout his career, McBroom has held several senior parts leadership positions across both multiple equipment manufacturers and dealers. Having worked closely with construction and agricultural equipment dealers, McBroom has developed an understanding of the challenges faced by both dealers and customers.
This experience has shaped McBroom's approach to parts operations, reinforcing the importance of parts availability, responsive and reliable dealer support and delivering timely solutions the help keep customers productive, particularly in critical machine-down situations. As a result, he brings a unique perspective to the role, combining technical expertise with a deep understanding of dealer and customer requirements.
Helping Power Merlo America's Growth Through Parts Support
Drawn to Merlo America's growth ambitions and customer-focused culture, McBroom sees the role as an opportunity to apply his experience within a business committed to continuous improvement and dealer success.
"What attracted me to Merlo America was the combination of the products and the people. The fact that the majority of parts are manufactured in-house in Italy demonstrates the level of engineering, quality and attention to detail that goes into every machine," said McBroom. "Equally important is the culture here at Merlo America. There's a genuine focus on supporting dealers and ensuring they have everything they need to succeed, and that's something I really connect with."
McBroom is eager to apply his knowledge and experience to lead a world-class parts operation, supporting Merlo America's continued growth while ensuring dealers and customers receive the highest levels of service and support.
Ensuring Operational Excellence Across North America
Since his appointment in May, McBroom has developed a comprehensive strategy to optimize stock capacity and maximize parts availability for dealers and customers through effective inventory management and warehouse operations.
"Our goal is to expand the range of parts we stock in our primary parts distribution warehouse in South Carolina, ensuring we have the capacity to support the growth of Merlo's versatile product range," he said. "My focus is on reviewing our inventory profile and identifying opportunities to enhance the available warehouse space, allowing us to strengthen parts availability and provide even greater support for dealers. Ultimately, it's about ensuring our dealers have quick and reliable access to the parts they need to keep their customers productive."
This initiative builds on a career spent improving operational performance and supporting dealer success. McBroom has a proven track record of driving operational excellence within dealership environments, combining strong leadership with a customer-focused approach to dealer support. He now brings that same focus on continuous improvement to Merlo America, helping strengthen parts availability and enhance support for dealers across North America.
Leadership Built On Experience
Cole Renken, general manager of Merlo America, expressed his confidence in McBroom's appointment, citing his extensive industry experience and unwavering commitment to dealer and customer success.
"Mike's experience across both with multiple equipment manufacturers and managing dealer and customer business is what sets him apart. That perspective gives him a unique understanding of the needs of both our dealers and the end users, making him an outstanding addition to the Merlo America team. Since joining the business, he has already brought fresh ideas and a clear strategic vision for our parts operations, and I'm excited to see those plans continue to take shape," said Renken.
As Merlo America continues to expand, the company remains focused on enhancing customer support and parts availability, ensuring dealers have the resources needed to deliver exceptional service in the field.
For more information, visit at MerloAmerica.com.
