Create a CEG Account  /  CEG Login



Moxy Expanding Truck Distribution Through Independent Dealerships

November 8, 2006 - National Edition
Construction Equipment Guide

Moxy Trucks’ web of distributors has seen a significant amount of changes over the past year.

National Sales Manger Kevin O’Donnell said Moxy had been affiliated in the past with dealers representing another major manufacturer until it introduced its own line of trucks at 2002’s ConExpo-Con/AGG.

So instead, O’Donnell said it has been seeking independent dealers — usually those representing single-line manufacturers that needed a truck line to fulfill the needs of its customers.

Among its newer dealers, he said Moxy is regarded as one of their major lines, whereas in the past, it held more of a secondary standing.

Since the moves, “we have seen a tremendous increase in market penetration,” O’Donnell said. In Georgia — what he said is the second largest truck market in the country — Stafford ordered 35 trucks right off the bat to catapult Moxy into the mix. The other American dealers that have been added over the past year are Eastern Equipment in Massachusetts, Tracy Road in New York, Highway Equipment in Western Pennsylvania, Link-Belt Construction Equipment in Eastern Pennsylvania, Nationwide in Florida, Howell Tractor in Western Indiana and Northern Illinois, Moxy Equipment Company in Western Ohio and Gibson Machinery in Eastern Ohio.

There are several markets throughout the country that are not represented by a dealership and O’Donnell hopes to see these gaps filled soon.

The Cincinnati, Ohio-based Moxy had focused most of its efforts on the East Coast, but is now looking west. To meet the pending demand, it has increased production.

For more information, call O’Donnell at 800/423-5923. CEG Staff


Today's top stories

VIDEO: $3.2B Mobile River Bridge, Bayway Plan Moves Forward

Granite Building Final Phase of U.S. 101 Project Near Santa Barbara

VIDEO: ROMCO Hosts Hands-On Cemen Tech Demo Day in Carrollton

Ferrovial's Webber Nears Final Year of $365M I-10 Widening Project in Texas

Granite Construction Contends with Earthquake Risk, Floods, 90-Ft. Drop to Build New Bridge in Everett

Manitowoc Employees Unite Through 'Empowering Warriors & Raising Hope' Initiative to Support K9s for Warriors

Purple Wave Auction Names Trimmer New Territory Sales Manager

Purple Wave Auction Names New Territory Sales Manager





×

Stay Ahead of the Market

Get weekly equipment news, auction updates, and dealer insights — trusted by thousands of industry professionals.