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National Truck Equipment Association Unveils New Look

Thu June 28, 2012 - National Edition
Construction Equipment Guide

The National Truck Equipment Association (NTEA) celebrated its evolution as an organization by unveiling a new logo. The new logo, which uses the acronym NTEA, a bold tagline “The Association for the Work Truck Industry” and simple graphic, is now visible on

NTEA Executive Director Jim Carney stated, “We have a new look, but remain the same progressive association that is committed to providing our members with support, services and information they can trust.”

For more than 47 years, the NTEA has continually grown and broadened its scope, in anticipation of and in response to the continuously changing needs of its members and the work truck industry. To address the ways in which the association has changed and to provide an eye to the future, the NTEA board of trustees approved and commissioned the development of a new logo as an outcome of one of the largest marketplace research studies the industry has ever undertaken.

The new NTEA logo and descriptive tagline mark a period of transition and advancement, strongly reflecting the status of the organization and the full spectrum of the industry now being served. It was designed with the understanding that it would need to resonate with both the history of the association while reflecting the leading organization and progressive industry the NTEA represents today, according to the NTEA.

The association’s previous logo was created back in 1979 based on the changing work truck industry from its humble beginning when the organization was formed in 1964.

For more information, call 800/441-NTEA or visit

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